Eye-Care Brand Manager - Growth & Strategy

Force Recruitment and Outsourcing; United Kingdom; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary and benefits

Job summary

Force Recruitment and Outsourcing is supporting an innovative consumer health business seeking a Brand Manager to lead the eye-care portfolio across the UK and Ireland. You will translate consumer and scientific insights into compelling brand strategies, propositions and programmes that build awareness, drive trial and deliver category growth.

The role combines strategic brand thinking with hands-on execution, including cross-functional collaboration with Sales, Regulatory, Medical and external

Qualifications

• 4+ years' brand or product marketing experience in consumer health, nutraceuticals or related markets.
• Experience developing and executing integrated marketing campaigns.
• Strong understanding of consumer insight, segmentation and positioning.
• Experience working with Sales, Regulatory, Scientific/Medical teams and external agencies.
• Budget management and measuring marketing ROI.

Responsibilities

• Own the annual brand strategy and marketing plan for the eye-care portfolio across the UK and Ireland.
• Develop brand positioning, consumer propositions and messaging architecture.
• Identify growth opportunities through market, consumer and category analysis.
• Translate insights into action by creating brand initiatives and campaigns.
• Lead product launches from concept to market execution.
• Develop education content around eye health and nutrition for multiple channels.

Skills

Brand management

Integrated campaigns

Commercial mindset

Regulatory awareness

Cross-functional collaboration

Strategic thinking

Education

Degree in Marketing, Business, Science, Nutrition, Pharmacy or related

CIM or equivalent marketing qualification

Job description

Force Recruitment and Outsourcing is supporting an innovative consumer health business seeking a Brand Manager to lead the eye-care portfolio across the UK and Ireland. You will translate consumer and scientific insights into compelling brand strategies, propositions and programmes that build awareness, drive trial and deliver category growth.

The role combines strategic brand thinking with hands-on execution, including cross-functional collaboration with Sales, Regulatory, Medical and external