Executive Audience Lead — Multi-Channel Outreach

The Alliance; United Kingdom; On-site; GBP 34,000 - 35,000; Full time

Benefits offered by this job

34 days' annual leave

Birthday day off

Private Medical Insurance

Life Insurance (4x salary)

Flexible working hours

Monthly ThanksBen allowance

L&D budget (£500 annually)

Four paid Learning & Development days

Tech setup provided

Wellbeing initiatives

Job summary

The Alliance is seeking an Executive Audience Manager to own the invitation-only event audience. You will identify the senior leaders who belong at each table, earn their attention, and convert that attention into confirmed, high-value attendance.

You will work with Commercial, Partnerships and Marketing to build the audience strategy and ensure the room is filled with genuinely senior executives. You’ll manage multi‑channel outreach (email, LinkedIn, phone, referrals), qualify seniority, and

Qualifications

• Experience in executive audience acquisition or related fields.
• Proven ability to engage and persuade C‑suite executives via multiple channels.
• Strong project management and CRM discipline to maintain a clean pipeline.

Responsibilities

• Define target audience and translate event briefs into a named list of executives.
• Build and run multi‑channel outreach across email, LinkedIn, phone and referrals.
• Qualify seniority and relevance; protect room quality by saying no when needed.
• Manage invitations, pre‑event communications and reconfirmations with white‑glove service.
• Hand over a fully briefed audience to Events and Content teams; drive post‑event relationships.
• Capture insights, keep CRM up to date, and foster repeat attendance.

Skills

Executive audience

B2B events

Executive networking

Partnerships

Business development

Community building

Tools

CRM platforms

LinkedIn

Outreach tools

Job description

The Alliance is seeking an Executive Audience Manager to own the invitation-only event audience. You will identify the senior leaders who belong at each table, earn their attention, and convert that attention into confirmed, high-value attendance.

You will work with Commercial, Partnerships and Marketing to build the audience strategy and ensure the room is filled with genuinely senior executives. You’ll manage multi‑channel outreach (email, LinkedIn, phone, referrals), qualify seniority, and