Hybrid Attendee Campaign Lead - Data-Driven Growth

SmartRecruiters, Inc.; Greater London; Hybrid; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Informa Markets is seeking a Campaign Manager – Attendee Marketing to translate strategy into detailed campaign briefs and tactical plans that drive attendee acquisition, engagement and retention. The role centers on aligning campaigns with audience personas and event goals.

You will lead agile marketing ceremonies, collaborate with the Attendee Marketing Hub and Centre of Excellence, and embed analytics to optimize ROI across channels.

Qualifications

• Proven experience in campaign management, with expertise in briefing and planning integrated attendee marketing campaigns across multiple channels.
• Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign planning and optimization.
• Excellent collaboration skills, with experience working closely with crossfunctional teams, including content, operations, and sales.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.

Responsibilities

• Translate the attendee marketing strategy into detailed campaign briefs that outline objectives, target audiences, messaging frameworks, and channel recommendations.
• Develop tactical campaign plans that align with event goals, audience personas, and attendee acquisition targets.
• Provide strategic direction on campaign frameworks, ensuring alignment with attendee value propositions and resonance with key audience segments.
• Run the agile marketing hub for the pillar as hub master, ensuring effective sprint planning cycles and collaboration with hub engagement managers.
• Identify and recommend the most effective channels for attendee acquisition and engagement, ensuring alignment with audience preferences and event objectives.
• Embed insights from marketing analytics and performance reporting into channel selection and targeting strategies, ensuring campaigns are optimized for measurable outcomes.

Job description

Informa Markets is seeking a Campaign Manager – Attendee Marketing to translate strategy into detailed campaign briefs and tactical plans that drive attendee acquisition, engagement and retention. The role centers on aligning campaigns with audience personas and event goals.

You will lead agile marketing ceremonies, collaborate with the Attendee Marketing Hub and Centre of Excellence, and embed analytics to optimize ROI across channels.