Events Marketing Manager

Haymarket Media; London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

Haymarket Media is seeking a Marketing Manager for its events marketing team at Wonderly. This role involves shaping marketing plans for conferences and exhibitions, producing detailed strategies to drive event success, and maintaining brand identity across various marketing channels. Join an award-winning agency that values creativity and customer focus while offering a collaborative and inclusive work environment.

Benefits

25 days holiday per year, increasing with service

Work from anywhere for up to 3 weeks a year

Flexible working hours

Generous pension scheme

Health Cash Plans

Qualifications

• Minimum of 4 years in events marketing, ideally in a managerial role.
• Proven track record in successful event marketing strategies.
• Confident writer with a customer-centric approach.

Responsibilities

• Produce and deliver detailed marketing plans for events.
• Become the brand guardian for assigned events.
• Manage event marketing budgets effectively.

Skills

B2B marketing experience

Event marketing strategies

Customer centricity

Project management

Creative copywriting

Communication skills

Education

Relevant degree or equivalent experience

Job description

Overview

Are you an experienced B2B event marketeer who is customer-centric, results orientated, commercially driven and digitally savvy? Do you enjoy working in a busy work environment, have a growth mindset and a passion for delivering dynamic and content-led strategies? Are you looking for your next challenge?

We are Wonderly, an award-winning progressive content marketing agency and part of the Haymarket Media Group. We work with ambitious brands to deliver brilliant campaigns and communications across print, digital and live events. Our clients include: Volkswagen Group UK, Kew Gardens, The FA, The Society of Radiographers and the CIPD to name a few.

As part of the Haymarket Media Group we have all the benefits of an independent agency but with none of the downsides. Our culture is inclusive and collaborative and reflects the diverse bunch of brilliant people that work here. We’re about creating a work life balance that brings the best out of everyone... and having a bit of fun along the way. Lastly, and by no means least, because we’re a small agency, everyone gets the chance to make a big impact.

Role summary

We have an exciting opportunity within our events marketing team at Wonderly. Wonderly delivers large and small scale events and conferences on behalf of our clients, who are leading Associations. Working closely with the Marketing Director, the Marketing Manager will be responsible for shaping and delivering robust marketing plans and objectives, which are based around the strategies devised for a portfolio of conference and exhibition style events, ranging from 60 to 11,500+attendees.

Responsibilities

Key responsibilities & accountabilities

• Produce and deliver detailed marketing plans based around the strategy focusing on; driving free and paid registrations, generating commercial leads, supporting customer adoption and retention, and improving customer advocacy for the events and the client’s wider brand
• In conjunction with the Marketing Director, become the brand guardian for your events
• Develop and maintain a high level of sector specific knowledge to provide insights and produce effective marketing plans to meet overall strategic objectives
• Account management support with key suppliers, partners and our client
• Review on going campaign performance to guide direction and delivery of campaigns
• Ensure each show’s websites and content are up to date and optimised
• Track and manage the event marketing budgets and ensure all activity is within budget

Skills / Experience / Knowledge / Minimum Criteria

Essential

• Experienced B2B marketer, with a minimum of 4 years in events marketing, ideally within a manager position or ready to take the next step in your career
• Proven track record in delivering successful event marketing strategies, planning multi-channel marketing campaigns, ideally within a B2B or agency environment.
• Confident, creative copywriter, who takes a customer centric approach to content writing
• Experienced brand custodian able to work on multiple and varied projects with internal and external key stakeholders
• Experience in project management with good attention to detail
• Exceptional written and verbal communication skills and interpersonal skills

We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.

To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.

Why work with us?

Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.

Our benefits include:

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)

• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days

• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments

• Generous contributory pension scheme

• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more

More about working for Haymarket

Putting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.

We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.

Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.

If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [e-mail].

Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.