Event Marketing Manager

Confidential; Greater London; Hybrid; GBP 41,000 - 50,000; Full time

Job summary

Confidential is seeking an Event Marketing Manager - Conferences to drive global marketing campaigns for a portfolio of business events, including Security & Pharma. You will mentor 1–2 junior marketers and operate in a London-based hybrid setup with three days in the office.

The role focuses on creating and delivering marketing plans within budgets, leveraging a range of channels, and achieving revenue and engagement targets.

Qualifications

• Experience delivering marketing campaigns for events.
• Strong copywriting for multiple channels.
• Proven ability to use social media for event promotion.
• Ability to manage budgets and marketing spend.
• Negotiation with media partners and vendors.
• Collaborate with sponsors and speakers for promotion.

Responsibilities

• Attend team/sector meetings.
• Research competitors and channels for campaigns.
• Develop and test new marketing channels including social media.
• Write copy for emails and campaigns.
• Segment data and select targets for mailings.
• Source data for events and build partner relationships.
• Coordinate with media partners for deals and coverage.
• Promote conferences with sponsors and speakers.
• Oversee print runs and mail deliveries.
• Distribute press releases to maximise PR.

Skills

Campaign management

Copywriting

Social media

Data analysis

Budgeting

Vendor negotiations

Stakeholder management

Job description

Event Marketing Manager - Conferences

Up to £45,000 + Bonuses

London/Hybrid (3 days office)

The event marketing manager role is a newly created role working on a global series of Marketing Campaigns across a number of Business Events including Security & Pharma, whilst managing & mentoring 1-2 junior marketers.

Targets

• To devise and implement several marketing campaigns per annum keeping to deadlines set
• To increase revenue on specified events by a minimum of 5% year on year
• To produce effective marketing plans within budget
• To achieve quality targets such as Page View targets and ideal marketing mix including drip and burst activity
• Negotiate rate card costs to obtain best possible prices for external activity from media partners
• To achieve management's sales targets and report to sector heads on a regular basis
• To meet all deadlines in the marketing schedules and marketing plans

Duties and Responsibilities

• Attend team / sector meetings
• Research outside marketing brief including competitive events to find best channels to market
• To look at new marketing channels including social media
• Write copy for pre mail, main mail, re-mail stages of campaigns.
• Make targeted internal data selections for pre mail, main mail and re mail stages of campaign utilizing all data available in house
• Source new and relevant data for all events
• Contact all potential marketing partners to set up contra deals - trade associations, newsletters, magazines, websites, associations etc.
• Build relationships with long term media partners and enhance existing agreements
• To work with sponsors and speakers to promote conferences wherever possible
• Maintain contact with suppliers and monitor work in progress(printers, mail house, couriers)
• Manage print runs through to delivery
• Manage mailings from delivery through to land dates
• Write and send press releases for each campaign to ensure maximum PR coverage.
• Send e-mail campaigns through in-house email system and externally when necessary