Events Executive

FreeAgent; City of Edinburgh; Hybrid; GBP 28,000 - 31,000; Full time

Benefits offered by this job

33 days holiday (and extra day per年)

Flexible/hybrid working

Private health care

Life assurance

5% matched pension contributions

Summer 4-day weeks

Buy-as-you-earn share schemes

Sabbatical leave

Cycle to work scheme

Wellness webinars

Focused learning time and budgets

Volunteering day

Job summary

FreeAgent is seeking an Events Executive in Edinburgh to plan and execute our end-to-end event portfolio. You will support both Practice and Small Business marketing streams, liaising with internal teams and external partners to drive growth and engagement.

The role includes internal culture initiatives, logistics management, and ensuring high ROI across events, with a hybrid working pattern and competitive salary.

Qualifications

• Proven experience in planning and coordinating physical and virtual events.
• Experience working across cross-functional teams and managing external vendors.
• Strong organisational and time-management skills with ability to manage multiple events under tight deadlines.
• High commercial awareness with experience in event budgeting and ROI tracking.
• Excellent written and verbal communication, with attention to detail.
• Proactive in staying updated on event trends and digital tools.

Responsibilities

• External events: define objectives, benchmark costs, manage venues and suppliers to ensure ROI.
• External events: oversee product literature and merchandise, maintain stock levels and branding quality.
• External events: coordinate logistics, bookings, stand designs, and collateral delivery for physical and digital events.
• Internal events: plan and execute team gatherings, offsites, and regional meetings.
• Internal events: organise monthly cultural activities like our Tea(m) time.
• Administrative support: assist CMO with meeting arrangements and logistics.
• Monitor post-event feedback and identify opportunities for improvement.
• Stay updated on event trends and technologies to elevate FreeAgent's presence.

Skills

Event planning

Cross-functional collaboration

Budgeting & ROI tracking

Vendor management

Communication skills

Time management

Stakesholder management

Digital event platforms

Administrative support

Multi-project coordination

Education

Professional qualification in Event Marketing/Management

Tools

Event management software

Webinar platforms

AV coordination/production

Job description

Our Events Team

FreeAgent’s Events team forms a core pillar of our wider Communications department, collaborating closely with content, design, PR, social media, video, email, and campaign specialists. We design and deliver high-impact event experiences across our key external growth segments - Accountancy Practices and Small Businesses - as well as driving internal engagement and team alignment. We pride ourselves on maintaining a creative, supportive, and fast-paced environment where collaboration and innovation thrive.

Department: Communications Employment Type: Permanent - Full Time Location: Edinburgh Compensation: £27,500 - £31,000 / year

Description

FreeAgent’s Events team forms a core pillar of our wider Communications department, collaborating closely with content, design, PR, social media, video, email, and campaign specialists. We design and deliver high-impact event experiences across our key external growth segments - Accountancy Practices and Small Businesses - as well as driving internal engagement and team alignment. We pride ourselves on maintaining a creative, supportive, and fast-paced environment where collaboration and innovation thrive.

The role

The Events Executive is a dynamic and hands-on role responsible for supporting the end-to-end planning, logistics, and execution of FreeAgent’s event portfolio. Operating across both Practice and Small Business marketing streams, this position supports key commercial growth objectives by engaging prospective partners and enticing new small business customers to join FreeAgent.

Additionally, this role serves as a vital operational support to the Chief Marketing Officer (CMO), managing internal Communications team logistics, offsites, learning initiatives, and delivering key internal culture initiatives like our monthly 'Tea(m) time' afternoon tea.

Day to day your role will involve/you'll be helping customers by

External events

• Work closely with practice/small business campaign teams to establish clear, measurable objectives for each event, ensuring alignment with wider commercial goals.
• Research, assess, and benchmark costs for venues, AV requirements, and external suppliers, monitoring budgets and ensuring high ROI across event activations.
• Oversee the lifecycle of event products, literature, and merchandise, maintaining optimal stock levels both in-house and via external handling houses to ensure brand representation is current and high quality.
• Coordinate logistics, bookings, stand designs, and collateral delivery for both physical trade shows/conferences and digital events across the practice and small business sectors
• Ensure all event equipment and marketing collaterals are dispatched, tracked, and returned to storage post-event systematically.

Internal events

• Plan and execute internal team gatherings, including managing logistics and agendas for Communications team offsites, team-building sessions, and regional meetings.
• Plan the organisation and delivery of monthly internal cultural activities, including our team afternoon tea, 'Tea(m) time', fostering strong team connections and morale.
• Administer and manage the rolling learning plan and pre/post-event requirements for the Communications team’s dedicated monthly learning days.

Administrative support

• Support the CMO with ad-hoc meeting arrangements, scheduling, and administrative event logistics as required.
• Monitor post-event feedback from internal stakeholders, external attendees, and partners to evaluate event impact and identify clear optimisation opportunities.
• Keep up to date with emerging event trends, digital event technologies, and experiential marketing concepts to continuously elevate FreeAgent's presence.

You

Success in this role relies on building strong working relationships with internal Campaign managers across Comms, Sales, and the Executive Leadership team (specifically the CMO).

This role supports internal alignment by:

• Maintaining open, clear communication regarding event timelines, logistics, costs, and internal attendee briefing requirements.
• Collaborating with external vendors, venues, and handling houses to maintain seamless operational execution.
• Working across the wider Communications team to align event touchpoints with PR, social, and brand campaigns.

Ideally you'll have:

• Demonstrable experience in planning and coordinating physical and virtual/webinar events, ideally within a B2B SaaS or corporate environment.
• Proven track record of working collaboratively across cross-functional teams and managing external vendor/supplier relationships.
• Excellent organisational and time-management skills with the ability to manage multiple event projects simultaneously under tight deadlines.
• Strong commercial awareness with experience in event budgeting, cost negotiation, and ROI tracking.
• High proficiency in digital event platforms, webinar toolsets, and event management software.
• Experience providing high-level administrative or logistics support to senior stakeholders/executives.
• Exceptional communication skills (written, verbal, and presentation) with high attention to detail.
• Professional qualification in Event Marketing/Management, or equivalent practical experience.

Our work life

We believe in a strong work-life balance, we don't work long hours (35 hour working week), and we have a fabulous Edinburgh HQ expertly designed for collaboration including high-quality A/V equipment to provide a great experience for distributed teams.

At FreeAgent, we support each other and operate a no-blame culture. Our mindset is: work hard, be nice to people, and the rest will sort itself out!

Work pattern for this role

This is a permanent full-time role (Monday to Friday, 9am to 5pm)

This role will be based in our Edinburgh office, however there will be an opportunity to adopt hybrid working, under an agreed pattern of 2 days from the office and 3 days at home each week. Working from home is second nature to us as we have been championing remote working for years.

One last thing, FreeAgent is moving house! Next year we'll be moving to our swanky new pad to the west of Edinburgh, with superb employee facilities and close to multiple transport links. We'll share more details with you as you go through the hiring process.

Perks

Annual starting salary of £27,500 - £31,000 per annum depending on experience, with room to progress to £33,500 within the band.

Our starting salaries typically leave some opportunity for growth within the band as salaries are linked to performance expectations to nurture our culture of fairness, learning and development.

Our benefits and perks include (but not limited to!) the following:

• 33 days holiday (and an extra day for each year you're with us)
• Flexible/hybrid working
• Private health care
• Life assurance
• 5% matched pension contributions
• Summer 4 day weeks (giving you 8 additional days off!)
• Buy-as-you-earn share schemes
• Sabbatical leave (unpaid)
• Cycle to work scheme
• Wellness webinars
• Focused learning time and learning budgets
• Volunteering day

Find out more about our benefits package here!

About FreeAgent

FreeAgent aims to remove the stress and pain of dealing with business finances. From the very beginning in 2007, our aim was to create a product that would make an impact and improve the lives of micro-businesses in the UK. Now FreeAgent is one of the UK's most popular online accounting software providers, with over 200,000 customers.

Not to blow our own horn … but in 2025 ICB LUCA Awards named FreeAgent the 'Friendliest Software of the Year' for the sixth time (following wins in 2019, 2020, 2022, 2023, 2024), and in 2024 we won the UK Customer Experience silver award for 'Customers at the Heart of Everything'. The list could go on!

From hiring our very first employee back in 2008, we've grown to over 250 employees who all share the same vision and values. Find out more about what it's like to work here on our Life at FreeAgent blog. If you still have questions, email [e-mail]

FreeAgent is an equal opportunities employer, and we invest in our people and culture to ensure we have a happy, diverse and high-performing team. We strongly encourage applications from people with varied backgrounds and perspectives. All applicants are considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, age, disability, family or parental status.

We hope the detail in our job advertisements is informative but not limiting. Research shows, and we've observed, that underrepresented groups are less likely to apply for a role without meeting all of the criteria listed. If this feels relatable we'd encourage you to apply, even if you think there may be areas for development.