Event Marketing Manager

JR United Kingdom; Colchester; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the B2B tech community is seeking an experienced Event Marketing Manager to drive demand generation campaigns. This role involves planning marketing campaigns, managing tools like Salesforce and Pardot, and collaborating with sales teams for optimal results, all within a remote-first work environment offering opportunities for travel across the UK and beyond.

Benefits

Remote-first working

Fast-paced environment with autonomy

Opportunities to travel and work on events

Qualifications

• 3–5+ years in B2B event or demand generation marketing.
• Strong working knowledge of Salesforce and Pardot is essential.
• Hands-on experience with analytics tools and campaign management.

Responsibilities

• Plan and execute end-to-end marketing campaigns for events.
• Manage Salesforce lead tracking and integrate campaign reporting.
• Report on campaign performance metrics weekly.

Skills

Project Management

Stakeholder Alignment

Multitasking

Commercial Mindset

Tools

Salesforce

Pardot

Cvent

LinkedIn Ads

Google Ads

Job description

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Reports to: CEO

We’re looking for an experienced, hands-on Event Marketing Manager to join Rela8 Group and lead demand generation campaigns across our portfolio of executive summits, roundtables, and private dinners. This is a high-impact, performance-focused role where you’ll be responsible for generating MQLs, supporting delegate acquisition, and driving sponsorship interest through multi-channel marketing campaigns.

Key Responsibilities:

• Plan, build and execute end-to-end marketing campaigns for all events

• Own Cvent landing pages and ensure they are optimised for conversion

• Build and execute email campaigns via Pardot, and track performance

• Run paid and organic outreach campaigns (LinkedIn, Google Ads, etc.)

• Manage Salesforce lead tracking and integrate campaign reporting

• Report weekly on campaign performance: MQLs, CPL, conversion rates

• Align closely with Delegate Acquisition and Sales teams to meet joint goals

Requirements:

• 3–5+ years in B2B event or demand generation marketing

• Strong working knowledge of Salesforce, Pardot, and Cvent is essential

• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools

• Excellent project management, multitasking, and stakeholder alignment skills

• Proactive, commercially-minded, and confident working remotely

What We Offer:

• Remote-first working (UK-based preferred)

• Fast-paced environment with autonomy and real impact

• A collaborative team working at the heart of the B2B tech community

• Opportunities to travel and work on events across the UK, US, UAE and Europe