Event Marketing Manager

JR United Kingdom; Cambridge; Remote; GBP 35,000 - 60,000; Full time

Job summary

A leading B2B tech company is seeking an experienced Event Marketing Manager to lead marketing campaigns for its portfolio of events. The role involves generating demand, managing campaigns across multiple channels, and closely aligning with sales teams. The ideal candidate will have over 3 years of experience in B2B event marketing and a strong command of Salesforce and Pardot. Remote-first working is offered, with travel opportunities across various countries.

Benefits

Remote-first working (UK-based preferred)

Fast-paced environment with autonomy

Opportunities for travel across the UK, US, UAE and Europe

Qualifications

• 3-5+ years in B2B event or demand generation marketing.
• Strong knowledge of Salesforce, Pardot, and Cvent is essential.
• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools.

Responsibilities

• Plan and execute end-to-end marketing campaigns for events.
• Own landing pages and ensure they are optimized for conversion.
• Manage Salesforce lead tracking and integrate campaign reporting.

Skills

Project Management

Multitasking

Stakeholder Alignment

Analytical Skills

Commercial Mindset

Tools

Salesforce

Pardot

Cvent

Google Ads

LinkedIn Ads

Job description

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Reports to: CEO

We’re looking for an experienced, hands-on Event Marketing Manager to join Rela8 Group and lead demand generation campaigns across our portfolio of executive summits, roundtables, and private dinners. This is a high-impact, performance-focused role where you’ll be responsible for generating MQLs, supporting delegate acquisition, and driving sponsorship interest through multi-channel marketing campaigns.

Key Responsibilities:

• Plan, build and execute end-to-end marketing campaigns for all events

• Own Cvent landing pages and ensure they are optimised for conversion

• Build and execute email campaigns via Pardot, and track performance

• Run paid and organic outreach campaigns (LinkedIn, Google Ads, etc.)

• Manage Salesforce lead tracking and integrate campaign reporting

• Report weekly on campaign performance: MQLs, CPL, conversion rates

• Align closely with Delegate Acquisition and Sales teams to meet joint goals

Requirements:

• 3–5+ years in B2B event or demand generation marketing

• Strong working knowledge of Salesforce, Pardot, and Cvent is essential

• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools

• Excellent project management, multitasking, and stakeholder alignment skills

• Proactive, commercially-minded, and confident working remotely

What We Offer:

• Remote-first working (UK-based preferred)

• Fast-paced environment with autonomy and real impact

• A collaborative team working at the heart of the B2B tech community

• Opportunities to travel and work on events across the UK, US, UAE and Europe