Event Director - 100% Optical

CloserStill Media; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading events company based in London is seeking an experienced Event Director to manage the overall success of their events. This role involves strategic planning, operational execution, and collaboration with marketing and sales teams. Candidates should have a strong background in event management, sales leadership, and relationship building. Join a dynamic team that values diversity, collaboration, and innovation.

Qualifications

• Proven experience in event operations, managing events within budget.
• Knowledge in executing marketing strategies to drive attendance.
• Strong sales leadership capabilities, achieving ambitious targets.
• Skilled in cultivating professional relationships with stakeholders.
• Ability to oversee multiple aspects while focusing on quality.

Responsibilities

• Partner with Operations Director to create cost-effective strategies.
• Develop marketing campaigns to attract the right audience.
• Lead sales team to exceed targets and motivate performance.
• Foster relationships with suppliers and commercial partners.
• Manage rebook process and maintain an up-to-date prospect database.

Skills

Event Management Expertise

Marketing Insight

Sales Acumen

Relationship-Oriented

Organizational Excellence

Job description

Join to apply for the Event Director - 100% Optical role at CloserStill Media

WHO WE ARE

At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow. Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure. Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact. Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.

THE ROLE

As a Show Director, you’ll be responsible for the overall success of our events, from strategic planning and operational execution to sales and marketing initiatives. You’ll work closely with operations, marketing, and sales to craft and implement innovative strategies that keep our events on budget while delivering top-tier experiences for exhibitors and delegates alike. You’ll also play a key role in building relationships with suppliers, media, and commercial partners to expand event reach and reputation.

Your main responsibilities include:

• Operations Management: Partner with the Operations Director to create an efficient, cost-efficient operational strategy that enhances event production quality and exhibitor/delegate satisfaction.
• Marketing Collaboration: In conjunction with the Marketing Director, develop campaigns to attract the right audience demographics, feature compelling content, and manage visitor acquisition costs. Handle key industry partnerships and appoint agencies when needed.
• Sales Leadership: Lead the sales team to surpass targets for exhibitor engagement, sponsorships, and other revenue streams. Ensure the sales team is motivated and on track with clear sales strategies and activity targets, conducting role-plays and best practice sessions to boost performance.
• Relationship Building: Foster strong relationships with suppliers, associations, and commercial partners to maintain and expand our network, creating new business opportunities and strategic alliances.
• Rebook Process & CRM Management: Oversee the rebook process, managing the rebook team to secure repeat exhibitors. Maintain an up-to-date prospect database that supports the overall CRM strategy and enhances exhibitor communication quality.

ABOUT YOU

We’re looking for a Show Director with a unique combination of strategic vision, operational acumen, and hands-on sales experience. You’re a proactive leader who thrives on achieving ambitious targets, coaching teams, and building lasting partnerships across the industry. Key skills and attributes include:

• Event Management Expertise: Proven experience in event operations, with a track record of managing events to budget while delivering a premium exhibitor and delegate experience.
• Marketing Insight: Knowledgeable in developing and executing marketing strategies that drive event attendance and brand presence.
• Sales Acumen: Strong sales leadership skills, capable of setting and achieving ambitious sales targets and motivating the team.
• Relationship-Oriented: Skilled at cultivating positive, professional relationships with suppliers, clients, and industry partners to maximize event success.
• Organizational Excellence: Able to oversee multiple moving parts while keeping the focus on timelines, budgets, and quality.

We do not offer sponsorship for this role.

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION: CloserStill Media embraces diversity in all its forms and is committed to developing a diverse and inclusive environment that encourages collaboration and innovation. We are an equal opportunity employer. All applicants will be considered for employment based on merit without regard to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status. If you require any reasonable adjustments at any stage, contact our HR team at [e-mail].

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management and Manufacturing

Industries

• Events Services