European wholesale Manger

V&C; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

V&C Associates, a growing womenswear brand, is seeking a European Wholesale Sales Manager to expand its European wholesale footprint. You’ll lead strategy, secure top retailers, and drive partnerships that align with premium positioning while collaborating with the Head of Wholesale.

You will maintain relationships with existing European accounts, support sell-through, and deliver launches with strong brand presentation across markets while traveling regularly across Europe.

Qualifications

• Experience growing a European wholesale territory.
• Strong buyer relationships across Europe.
• Ability to plan and own territory strategy.
• Fluency in English plus French/Italian/Spanish.
• Proficiency with Excel and wholesale platforms.

Responsibilities

• Develop European territory strategy with Head of Wholesale.
• Secure introductions and build a qualified pipeline.
• Own sales targets and provide forecasts.
• Plan markets, showrooms and campaigns.
• Manage existing European accounts and drive reorders.
• Negotiate terms and coordinate onboarding.
• Support launches and brand presentation.
• Share market insights with teams.

Skills

European wholesale experience

Established network

Market knowledge

Languages

Planning & ownership

Commercial judgement

Tools

Excel

JOOR

Job description

V&C Associates has a long track record of placing people in sales roles across the fashion retail sector, working with a number of leading organisations, including the Walpole Group. We’re now recruiting a European Wholesale Sales Manager to join a growing team at an exciting womenswear brand.

Our client wants to grow its European wholesale business through high-quality retail partnerships that support its elevation strategy and premium positioning. They need someone with European market expertise and existing buyer relationships. This person will speed up introductions and build a clear plan for sales campaigns and onboarding key accounts. The role will also strengthen relationships with current partners, support sell-through and find opportunities for long-term growth.

The role

You’ll lead the development of the brand’s European wholesale business, opening doors with leading retailers that suit its premium positioning. Working closely with the UK/EMEA Senior Sales Manager, you’ll shape the territory strategy. You’ll use your market knowledge and buyer relationships to turn opportunities into long-term, commercially successful partnerships.

Alongside new business, you’ll own relationships with existing European accounts, supporting sell-through and finding opportunities for sustainable growth. You’ll also bring structure to the European sales calendar. That means showing in the right places, meeting the right buyers and delivering a strong brand experience from first introduction through to launch.

Key responsibilities

• European territory strategy: Building and delivering a market-by-market growth plan with the Head of Wholesale, identifying priority retailers, locations and opportunities that fit the brand’s elevation strategy
• New business development: Using your network and targeted outreach to secure introductions, build a qualified pipeline and win leading department stores, premium independents and destination retailers
• Sales delivery: Owning seasonal and annual sales targets for the territory, with accurate forecasts and clear visibility of the pipeline, account performance and growth opportunities
• Market planning and execution: Building the European sales critical path and recommending the right showrooms, markets and sales campaigns. You’ll own appointment planning, sample readiness, sales tools and showroom presentation.
• Existing account management: Building strong buyer relationships, agreeing account growth plans and using sell-through, stock and customer feedback to drive reorders and improve performance
• Commercial negotiations and onboarding: Negotiating terms within agreed parameters and coordinating onboarding with internal teams, so new partners have clear launch plans, operational requirements and timelines
• Partner launches and brand presentation: Working with marketing, brand and operations on product launches, training, in-store presentation and activations that build awareness and sales
• Order management and market insight: Overseeing follow-up before and after each market and working with operations to resolve order and delivery issues. You’ll also share market intelligence and buyer feedback to inform wider wholesale and product decisions.

About you

• European wholesale experience: You’ve grown a European wholesale territory in contemporary or premium fashion, with a track record of winning new business and developing existing accounts.
• An established network: You have relationships with European buyers and retail decision-makers, and you can make introductions and build momentum quickly.
• Market knowledge: You know the European retail landscape well, including how department stores buy, how regional markets differ and which partners best suit a premium brand.
• Languages: You’re fluent in English and at least one of French, Italian or Spanish, and confident leading buyer conversations and commercial negotiations in them.
• Planning and ownership: You can turn territory strategy into a clear sales plan, critical path and market calendar, and you take ownership from first outreach through to partner launch.
• Commercial judgement: You have experience managing targets, forecasts, sell-through analysis and trading opportunities. You’re confident with Excel and wholesale platforms such as JOOR.
• Organised and accountable: You’re proactive and pay close attention to detail, and you can manage several markets and priorities at once.
• Willing to travel: You’re happy to travel regularly across Europe for buyer meetings, sales campaigns and partner visits