European Retail Search Manager

Mars (New); Waltham on the Wolds; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the pet nutrition sector is seeking a European Retail Search Manager to enhance its digital retail search strategy across Europe. This role involves managing both paid and organic search initiatives, collaborating with key partners like Amazon and Zooplus, and driving performance improvements. Candidates should demonstrate strong analytical skills, project management experience, and a deep understanding of eCommerce dynamics. The position offers remote work flexibility and a competitive salary with benefits.

Benefits

Competitive salary and benefits

Access to top-tier learning and development

Work with diverse, talented Associates

Qualifications

• Prior experience managing Retail Paid and Organic Search activities.
• Strong commercial understanding of eCommerce.
• Proven project management skills and attention to detail.

Responsibilities

• Develop Paid and Organic digital search strategy to improve Mars share of search.
• Manage strategic partners to drive paid search campaigns.
• Monitor and communicate market trends to stakeholders.

Skills

Retail Paid

Organic Search

eCommerce

Analytical Skills

Project Management

Communication

Job description

European Retail Search Manager page is loaded

European Retail Search Manager

Apply remote type: Remote

Locations: GBR-Leicestershire-Waltham, AMS - Direct2Pet Europe B.V., DEU-Lower Saxony-Verden, POL-Mazowieckie-Sochaczew, FRA-Loiret-Saint-Denis-de-l'Hotel

Time type: Full time

Posted on: Posted 2 Days Ago

End Date: June 13, 2025 (27 days left to apply)

Job requisition id: R128020

Job Description:

Reporting to the European Senior Search Manager, the European Retail Search Manager creates and deploys the European Pet Nutrition Digital Retail Search strategy. This role is critical in maximising the exposure and performance of the Mars online Petcare portfolio.

The European Retail Search Manager defines, guides the execution of, and measures the performance of self-serve onsite programmatic-bought retail media strategy and Organic Search with our European eCommerce customers (Amazon & Zooplus), local market key customers, and cross-market search initiatives.

The role is critical in supporting the implementation of the regional Retail Media Strategy, working with the Head of Retail Media, building ‘best practice’ capability in our market clusters and our Digital Business Unit (improving media performance) and customer engagement (improving media access).

What are we looking for?

• Prior experience managing Retail Paid (/Retail Media) & Organic Search activities in an agency environment and/or large business.
• Strong commercial understanding of eCommerce
• Deep understanding of Paid & Organic Search; algorithms, engines, and optimisation for both Paid and Natural Search.
• Experience with managing Amazon media, directly or indirectly (via agency).
• Ability to benchmark market best practices in search and help markets deploy them
• Good communication skills to educate stakeholders on all levels & report across key metrics
• Good mix of analytical/conceptual skills to understand and then optimise search performance
• Proven project management skills, attention to detail and exceptional organisational skills
• Ability to effectively influence cross borders in a matrix environment

The role requires a high level of Digital Search expertise, technical leadership, and project management skills to manage various search projects, processes, and strategies.

Key Responsibilities:

Strategic Retail Search Leadership:

• Develop our Paid and Organic digital search strategy and activity evolution roadmap to improve Mars share of search across Europe with customers and maximise ROI
• Manage strategic partners across priority markets in Europe to drive self-serve onsite paid search campaigns for Amazon, Zooplus, and local customers
• Build a clear contact strategy with key retailers and understand our customer search algorithms to drive SEO / Organic Search.
• Identify “white space” search opportunities for Mars
• Work with Mars and/or external agencies to ensure the right capabilities & tools are in place to deliver this Search Strategy
• Lead, inspire and motivate the organisation behind this Search Strategy

Retail Paid Search:

• Lead the agency relationships for the region to drive paid search plans and project execution.
• Provide the customer team with data-based search performance insights, continuously align business priorities and how these translate to search actions.
• Maintain and evolve the existing processes, templates, tools, and reports for managing, evaluating, and improving paid search activities
• Execute tests, analyse data, identify trends and insights to achieve maximum short-term ROI and improve long-term account performance.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies

Retail Organic Search:

• Work with various teams to define methodology, processes, and execution of priority projects; optimise copy, taxonomy, and product pages.
• Build our keyword library and update it with discovery, expansion, and optimisation efforts
• Analyse & measure search performance with digital analysts, acceleration managers, and agencies
• Provide insights into performance and evolving search plans in line with industry trends
• Standardise measurement of onsite retail media activities
• Collaborate with off-site retail media and in-store/non-self-serve online retail media
• Research and analyse competitor search strategies
• Define search analysis needs and work with global teams on dashboard functionalities

Market Trends:

• Monitor and communicate market trends to stakeholders
• Integrate key trends into Mars’ ongoing strategy
• Transfer knowledge of best practices globally and locally

What can you expect from Mars?

• Work with diverse, talented Associates guided by the Five Principles
• Join a purpose-driven company committed to building a better tomorrow
• Access to top-tier learning and development, including Mars University
• Competitive salary and benefits, including a bonus

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#TBDDT

Mars is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any characteristic protected by law. Accommodations are available upon request during the application process.

About Us

Mars is a family-owned business with over $35 billion in global sales, producing beloved brands like M&M’s, SNICKERS, TWIX, and more. We also care for half of the world’s pets through our nutrition and health businesses. Headquartered in McLean, VA, Mars operates in over 80 countries. Our Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—inspire our 140,000 Associates daily.