European Marketing Effectiveness Lead (MMM/MTA)

Go Fractional; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Urban Outfitters Europe is seeking a Marketing Effectiveness Lead to bring rigour and strategy to measurement and investment across paid, organic, and social channels. You will own MMM/MTA implementations, build cross-channel reporting, and translate complex data into actionable budget recommendations.

The role sits at the intersection of brand and performance, ensuring unified measurement and accountability for every pound spent. EU data across multi-market contexts is a plus.

Qualifications

• Hands-on MMM experience or managing vendor relationships for MMM.
• Strong understanding of MTA platforms and their limitations.
• Experience building LTV and cohort analysis frameworks in ecommerce.
• Ability to translate quantitative outputs into clear commercial recommendations.
• Experience owning reporting across a multi-channel marketing function.

Responsibilities

• Measure, plan, and allocate marketing investment across brand and performance.
• Build measurement frameworks, run models, and translate data into budget recommendations.
• Own the measurement framework across paid, organic, social, brand, and performance channels.
• Lead MMM and MTA implementation, in-house or via vendor partnerships.
• Run incrementality testing to validate model outputs and inform spend decisions.
• Ensure privacy-compliant measurement approaches in a cookieless future.
• Design and own the single source of truth for marketing performance in Europe.
• Generate executive-ready narratives for senior stakeholders and Finance.

Skills

MMM experience

MTA platforms

LTV & cohort analysis

data translation to business

brand & performance collaboration

reporting ownership

Tools

SQL

Python

Job description

Urban Outfitters Europe is seeking a Marketing Effectiveness Lead to bring rigour and strategy to measurement and investment across paid, organic, and social channels. You will own MMM/MTA implementations, build cross-channel reporting, and translate complex data into actionable budget recommendations.

The role sits at the intersection of brand and performance, ensuring unified measurement and accountability for every pound spent. EU data across multi-market contexts is a plus.