European Digital Strategy Director

Publicis Groupe; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Job summary

Starcom is hiring a Digital Director to lead digital governance, market enablement and stakeholder partnership across Visa Europe in a hands-on, global role. You will align global priorities into practical guidance for 30+ European markets, uniting global central and local teams to deliver consistent digital work for a major international account.

You will work with senior client leadership and Publicis Groupe teams to shape strategy, governance and innovative planning, while enabling markets

Qualifications

• Strong experience in digital media account management across multiple markets.
• Solid understanding of digital strategy, governance and identity solutions.
• Ability to interpret performance signals and collaborate with Data & Analytics teams to inform recommendations.
• Ability to translate complex digital topics into practical guidance, playbooks and workflows.
• Confidence working with senior stakeholders and building trusted relationships across client and agency teams.
• Strong collaboration and influencing skills to align strategy, digital, data and activation teams.
• Global mindset with interest in brands, culture and evolving digital platforms.

Responsibilities

• Shape digital strategy and governance: evolve Visa Europe’s digital strategy and translate priorities into market guidance, principles and standards.
• Build strong stakeholder partnerships as a trusted digital advisor across Visa and Publicis agencies.
• Strengthen Hub collaboration by establishing standards and priorities for activation teams.
• Guide teams through complex digital and operational challenges and escalate where needed.
• Support Connected Identity and digital quality within Visa Europe’s programmes.
• Bring innovation into digital planning with opportunities and test-and-learn initiatives.
• Enable markets to deliver with confidence by providing playbooks, workflows and training.

Skills

Digital account management

Digital strategy & governance

Identity solutions

Digital measurement & analytics

Stakeholder communication

Cross-team collaboration

Global mindset

Job description

Starcom is hiring a Digital Director to lead digital governance, market enablement and stakeholder partnership across Visa Europe in a hands-on, global role. You will align global priorities into practical guidance for 30+ European markets, uniting global central and local teams to deliver consistent digital work for a major international account.

You will work with senior client leadership and Publicis Groupe teams to shape strategy, governance and innovative planning, while enabling markets