European Commercial Growth Director

REP Fitness UK & Europe; Stonehouse; On-site; GBP 120,000 - 180,000; Full time

Job summary

REP Fitness UK & Europe seeks a Director of Commercial Growth to translate global strategy into a European commercial plan across Europe, including the UK. You will unify e-commerce, showroom and inside sales under one digital-first function to convert demand into profitable revenue.

This role requires senior leadership experience, pricing discipline, and the ability to lead strategic accounts and market expansion across multiple European markets.

Qualifications

• Senior commercial leadership in fitness equipment or related B2B/B2C markets.
• Experience leading multiple functions (e-commerce, showroom, inside sales) as one unit.
• Digital-first mindset with data-led decision making and demand generation understanding.
• Experience translating global/group strategy into regional plans within a US-headquartered org.

Responsibilities

• Own the European commercial plan and market strategy for Europe and the UK.
• Lead e-commerce, showroom and inside sales as a connected, revenue-driving function.
• Set pricing, contracts and margin guardrails across European markets.
• Drive market expansion, distributor-to-direct decisions and new customer verticals.
• Forge executive relationships and manage strategic accounts across Europe.

Skills

Senior leadership

E-commerce

Showroom management

Inside sales

Pricing strategy

Negotiations

Market expansion

CRM

Analytics

Digital marketing awareness

Tools

CRM systems

Analytics tools

Digital sales tools

Job description

REP Fitness UK & Europe seeks a Director of Commercial Growth to translate global strategy into a European commercial plan across Europe, including the UK. You will unify e-commerce, showroom and inside sales under one digital-first function to convert demand into profitable revenue.

This role requires senior leadership experience, pricing discipline, and the ability to lead strategic accounts and market expansion across multiple European markets.