European Brand & Content Leader

Sally Europe; Bracknell; On-site; GBP 65,000 - 90,000; Full time

Job summary

Sally Europe is seeking a Lead of Brand & Content to shape how our brands connect with customers across Europe. You will own brand and content development, guiding the creative approach and ensuring alignment with our brands while resonating with diverse audiences.

You’ll lead Brand, Content and Creative Studio teams, drive creative excellence from brief to delivery, and collaborate with Marketing, Commercial teams and external agencies to deliver integrated campaigns that support commercial

Qualifications

• Significant experience in brand, content or creative leadership.
• Experience leading and developing creative teams and managing external agency partners.
• Strong track record delivering integrated marketing campaigns across multiple channels.
• Excellent creative judgement, with a good eye for design, content, messaging and brand consistency.
• Experience managing creative production, resources and competing priorities in a fast-moving environment.
• Strong commercial awareness and the ability to balance creative ambition with business objectives.
• Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across teams.
• A proactive, organised and solutions-focused approach, with excellent attention to detail.

Responsibilities

• Shaping our brands: Leading brand positioning, creative direction and content development across our European markets, ensuring consistency while recognising the needs of different audiences.
• Bringing campaigns to life: Developing engaging, commercially effective creative concepts and content across digital, social media, CRM, ecommerce, PR and in-store channels.
• Leading and developing people: Managing and inspiring our Brand, Content and Creative Studio teams, creating an environment where ideas, collaboration and development thrive.
• Driving creative excellence: Overseeing the creative process from initial brief through to final delivery, ensuring high-quality work that's on brand, on time and within budget.
• Making things happen: Managing multiple campaigns and priorities, finding practical solutions and continuously improving how creative work is planned and delivered.
• Building strong partnerships: Collaborating with colleagues across Marketing, Commercial and our European markets, alongside managing external creative and agency partners.
• Making creativity count: Using customer insight and campaign performance to continually improve our content, strengthen brand engagement and support commercial growth.

Job description

Sally Europe is seeking a Lead of Brand & Content to shape how our brands connect with customers across Europe. You will own brand and content development, guiding the creative approach and ensuring alignment with our brands while resonating with diverse audiences.

You’ll lead Brand, Content and Creative Studio teams, drive creative excellence from brief to delivery, and collaborate with Marketing, Commercial teams and external agencies to deliver integrated campaigns that support commercial