Influencer Marketing & Partnerships Lead (EU)

Salon Services; Bracknell; Remote; GBP 50,000 - 85,000; Full time

Benefits offered by this job

Competitive Salary

Pension

Staff Discount

Job summary

Sally Europe is seeking a Creative PR, Partnerships & Influencer Manager to grow our brands across Europe by leading influencer, PR, affiliate and partnership activity with creators, industry professionals and commercial partners.

In this role, you’ll work with the Brand & Content Lead and Marketing teams to connect with professional hair and beauty customers and retail consumers, shaping campaigns, managing budgets and driving measurable results.

Qualifications

• Experience in influencer marketing, PR, brand partnerships or creator-led marketing within a consumer-facing business.
• Track record of building and managing relationships with influencers, creators, agencies and commercial partners.
• Experience developing influencer campaigns and commissioning engaging content, including UGC.
• Understanding of affiliate marketing, digital platforms and how content can influence customer engagement.

Responsibilities

• Building our influencer network by identifying relationships with creators, influencers, salon pros and ambassadors across Europe.
• Leading influencer and UGC programmes from concept to delivery for multi-channel use.
• Developing brand partnerships, events and sponsorships to raise awareness and growth.
• Growing our affiliate presence with publishers and content creators to drive sales.
• Supporting PR activity and managing relationships with external agencies.
• Bringing campaigns to life across Europe in collaboration with local market teams.
• Monitoring campaign performance, budgets and insights to improve engagement and results.

Skills

Influencer marketing experience

PR & Media relations

Brand partnerships

Content creation

Budget management

Affiliate marketing

Negotiation

Cross-market collaboration

Job description

Sally Europe is seeking a Creative PR, Partnerships & Influencer Manager to grow our brands across Europe by leading influencer, PR, affiliate and partnership activity with creators, industry professionals and commercial partners.

In this role, you’ll work with the Brand & Content Lead and Marketing teams to connect with professional hair and beauty customers and retail consumers, shaping campaigns, managing budgets and driving measurable results.