Influencer, PR & Partnerships Lead (Europe)

Sally Europe

Bracknell

On-site

GBP 42,000 - 66,000

Full time

11 days ago

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Job summary

Sally Europe is seeking a creative PR, Partnerships & Influencer Manager to grow our brands across Europe. You will own influencer, PR, affiliate and partnership activity, collaborating with creators, professionals and partners to deliver campaigns that boost brand awareness and measurable results.

Reporting to the Brand & Content Lead, you will shape how our brands connect with hair and beauty customers and retailers.

Qualifications

Experience in influencer marketing, PR, brand partnerships or creator-led marketing within a consumer-facing business.
Track record of building and managing relationships with influencers, creators, agencies and commercial partners.
Experience developing influencer campaigns and commissioning engaging content, including UGC.
Understanding of affiliate marketing, digital platforms and how content can influence customer engagement and purchasing decisions.
Strong negotiation, project management and budget management skills.
Good understanding of influencer marketing regulations, content usage rights and commercial agreements.
Excellent communication skills and the confidence to work with colleagues and partners across different markets.
Creative, hands-on approach with strong attention to detail and ability to manage changing priorities.

Responsibilities

Building our influencer network: Identifying and developing relationships with creators, influencers, salon professionals and brand ambassadors across our European markets.
Creating engaging content: Leading influencer and user-generated content (UGC) programmes, from initial ideas and creative briefs through to content delivery, ensuring assets can be used across multiple marketing channels.
Developing exciting partnerships: Identifying and managing brand collaborations, industry partnerships, events and sponsorship opportunities that increase awareness and support business growth.
Growing our affiliate presence: Working with relevant publishers, content creators and affiliate partners to secure product features, reviews and engaging content that drives customer interest and sales.
Supporting our PR activity: Managing relationships with external PR agencies, ensuring campaigns and communications align with our brand objectives.
Bringing campaigns to life across Europe: Collaborating with local market teams to develop relevant activity that resonates with different audiences, cultures and customer needs.
Measuring what matters: Monitoring campaign performance, managing budgets and using insights to identify opportunities to improve engagement, reach and commercial results.