Brand and Content Lead

Sally Europe; Bracknell; On-site; GBP 90,000 - 120,000; Full time

Job summary

Sally Europe is seeking an experienced Lead of Brand & Content to shape how our brands connect with customers across Europe. You will own brand and content development, lead creative strategy, and drive campaigns across multiple markets and channels.

You will manage Brand, Content and Creative Studio teams, influence senior stakeholders, and ensure on-brand, timely delivery while balancing commercial objectives. Experience across European markets is a plus.

Qualifications

• Significant experience leading brand, content or creative teams.
• Track record delivering integrated campaigns across channels.
• Strong ability to balance creative ambition with commercial goals.

Responsibilities

• Own brand and content development across European markets.
• Lead creative direction and ensure consistency with brand voice.
• Manage and develop Brand, Content and Creative Studio teams.
• Oversee end-to-end creative process from brief to delivery.
• Collaborate with Marketing, Commercial and agency partners.

Skills

Brand leadership

Content leadership

Campaign management

Stakeholder management

Job description

Are you passionate about building brands, creating compelling content and bringing creative ideas to life?

At Sally Europe, we're looking for an experienced Lead of Brand & Content to help shape how our brands connect with customers across Europe.

This is an exciting opportunity to combine creative vision with commercial thinking, leading a talented team and delivering impactful campaigns across multiple brands, markets and channels.

We're looking for someone who can see the bigger picture but also enjoys getting involved in the detail. Someone who brings fresh ideas, challenges the way things are done and knows how to turn great creative thinking into results.

What you'll be doing

Working closely with our Senior Marketing Director, you'll take ownership of brand and content development, leading our creative approach and ensuring everything we deliver reflects our brands and resonates with our customers.

Your responsibilities will include:

• Shaping our brands: Leading brand positioning, creative direction and content development across our European markets, ensuring consistency while recognising the needs of different audiences.
• Bringing campaigns to life: Developing engaging, commercially effective creative concepts and content across digital, social media, CRM, ecommerce, PR and in-store channels.
• Leading and developing people: Managing and inspiring our Brand, Content and Creative Studio teams, creating an environment where ideas, collaboration and development thrive.
• Driving creative excellence: Overseeing the creative process from initial brief through to final delivery, ensuring high-quality work that's on brand, on time and within budget.
• Making things happen: Managing multiple campaigns and priorities, finding practical solutions and continuously improving how creative work is planned and delivered.
• Building strong partnerships: Collaborating with colleagues across Marketing, Commercial and our European markets, alongside managing external creative and agency partners.
• Making creativity count: Using customer insight and campaign performance to continually improve our content, strengthen brand engagement and support commercial growth.

What we're looking for

We're looking for someone who combines creativity, commercial awareness and strong leadership skills, with the confidence to turn ideas into action.

You'll bring:

• Significant experience in brand, content or creative leadership, either in-house or agency-side.
• Experience leading and developing creative teams and managing external agency partners.
• A strong track record of delivering integrated marketing campaigns across multiple channels.
• Excellent creative judgement, with a good eye for design, content, messaging and brand consistency.
• Experience managing creative production, resources and competing priorities in a fast-moving environment.
• Strong commercial awareness and the ability to balance creative ambition with business objectives.
• Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across teams.
• A proactive, organised and solutions-focused approach, with excellent attention to detail.

Experience working across European markets, retail, ecommerce, beauty or other consumer-facing industries would be an advantage, but we're equally interested in the skills and experience you could bring from other sectors.

Why join Sally Europe?

At Sally Europe, we live by our values: Be Yourself. Be Bold. Be An Owner. Be An Inspiration. Be Part of Something Bigger. We believe that when people feel empowered to be themselves, they do their best work. We’ll support you to grow, challenge the norm, and help shape the future of our people operations.

We welcome applications from everyone and are committed to fostering an inclusive workplace where diversity is celebrated. As part of our culture to 'add colour to the world,' we ensure fair treatment for all, regardless of age, disability, gender, marital status, pregnancy, race, religion, or sexual orientation.