European Advertising Director

Editorial Bureau; Greater London; On-site; GBP 100,000 - 180,000; Full time

Benefits offered by this job

Generous commission

Job summary

Editorial Bureau is launching a Europe- and international-focused commercial operation for a luxury quarterly title. The role leads advertising and partnership sales across Europe, based in London, Paris or Milan, working with the US publisher’s sales team to build a European and global commercial base.

The ideal candidate has strong luxury publishing sales experience, an established network in fashion and jewelry, and the ability to manage a multi-market pipeline across time zones.

Qualifications

• Proven record in advertising, media, or sponsorship sales with revenue targets met or exceeded.
• Direct experience selling to luxury brands preferred: watches, yachting, travel, jewelry.
• Experience collaborating with US publishers and European partners.
• Fluency in English; French or Italian is an advantage.

Responsibilities

• Open and own relationships with marketing directors and brand principals.
• Prepare proposals reflecting editorial positioning, production quality, distribution, and readership.
• Negotiate and close deals; manage pipelines and forecasts.
• Report against revenue targets to Editor-in-Chief and US publisher.
• Represent the title at relevant industry events.

Skills

Advertising sales

Luxury publishing

Sponsorship sales

Negotiation

Account management

CRM software

Tools

CRM tools

Job description

Editorial Bureau is the editorial office behind a luxury quarterly print magazine, launching in partnership with a US publisher. The title is produced in London, designed in New York, and selectively distributed in North America through a unique, controlled distribution platform that no other publisher has access to, reaching an ultra-high-net-worth readership. Its audience is a US-based group of significant means - readers who are purchasing watches, yachts, aircraft, properties, and art and design of value.

The magazine is made to the standard of the world's best high-end print titles. We commission stories from leading writers, shoot them on location with world-class photographers, and produce a handsomely made print product for readers who collect beautiful objects. The print run is 15,000 copies per issue, placed directly into the hands of a readership that advertisers in these categories struggle to reach anywhere else. We are now building the magazine's European and international sales operation to supplement the publisher's existing North American sales office.

Role Description

This full-time role, based in London, Paris or Milan, leads advertising and partnership sales for the magazine across Europe and global markets, working alongside the US publisher's sales team. The Commercial Director (Europe and International) will build the title's European and global commercial base from the ground up. Watches and yachting are two core categories, so the role involves selling print pages and bespoke content partnerships to the Swiss and independent watch houses, yacht builders, brokers and charter companies, and the agencies that represent them. Other key categories are private aviation, travel, real estate and the wider luxury sector. Experience in fashion and jewelry is also valued.

Day-to-day, the role involves opening and owning relationships with marketing directors and brand principals; preparing proposals and presentations that reflect the magazine's editorial positioning, production quality, distribution, and readership; negotiating and closing deals; managing the pipeline and forecasts; and reporting against revenue targets to the Editor-in-Chief and the US publisher. The Advertising Director works closely with the editorial team in London and the design studio in New York to ensure every partnership fits within the magazine's quality standards and quarterly schedule, and represents the title at relevant industry events.

The role carries a competitive base salary and a generous commission scheme tied directly to the revenue the Advertising Director brings in.

Our Ideal Candidate has:

• A proven record in advertising, media, or sponsorship sales in luxury publishing or branded content, with revenue targets met or exceeded.
• Direct experience selling to watch and yachting brands is strongly preferred: time at a watch or yachting title, a luxury title with a strong watch or yachting book, or on the brand or agency side of either category.
• Working knowledge of how both categories buy media: the Geneva and Monaco calendars, launch cycles, and the difference between a maison, an independent, and a group brand.
• An established network across fashion and jewelry, with the judgment to place those brands in a magazine whose readers buy their products.
• Experience selling to tourism boards or destination marketing offices, and a feel for how they plan and fund campaigns, is an advantage.
• Strong prospecting, negotiation, and closing skills, and the judgment to pitch a premium print product to a sophisticated buyer.
• Experience working across time zones with a partner or parent publisher is an advantage.
• Comfort working alongside a small team of editors, photographers and designers, and respect for the line between commercial and editorial.
• Organized and self-directed, able to run many accounts and a launch calendar at once, including remotely and from the London editorial office.
• Proficiency with CRM tools, sales reporting and basic analytics.
• Fluency in English; French or Italian is an advantage.
• Willingness to travel regularly within Europe and to the US.
• A proactive, resilient, and ethical approach to a fast-moving launch environment.