Commercial Director

Twin Magazine; Greater London; On-site; GBP 120,000 - 240,000; Full time

Benefits offered by this job

Performance-based remuneration

High earning potential

Job summary

A prominent lifestyle publication in Greater London is seeking a Commercial Director to drive advertising revenue through strategic partnerships with brands and agencies. The ideal candidate will have proven experience in media sales, with strong relationships in the fashion and luxury sectors. The role requires excellent negotiation and communication skills, and a strategic mindset to ensure sustainable growth aligned with the magazine's editorial integrity.

Qualifications

• Proven experience in media sales or commercial leadership, ideally within fashion or lifestyle publishing.
• Strong network within advertising, fashion, and luxury sectors.
• Excellent negotiation, communication, and relationship-building skills.
• Strategic mindset with hands-on sales capability.

Responsibilities

• Develop and execute advertising and sponsorship strategies across various platforms.
• Build and maintain relationships with brands and media agencies.
• Identify new revenue opportunities, including partnerships and special projects.
• Lead negotiations, proposals, and deal closures to meet revenue targets.
• Collaborate with editorial, marketing, and events teams to deliver integrated campaigns.
• Monitor market trends and competitor activity to inform commercial strategy.

Skills

Media sales experience

Negotiation skills

Communication skills

Relationship building

Strategic mindset

Relationship-building

Strategic mindset

Sales capability

Job description

Twin magazine is looking for a Commercial Director. The role will be responsible for driving advertising revenue for by developing and managing strategic partnerships with brands, agencies, and advertisers. This role leads the commercial strategy, ensuring sustainable growth while maintaining the magazine’s editorial integrity and premium positioning.

Key Responsibilities:

• Develop and execute advertising and sponsorship strategies across print, digital, and experiential platforms
• Build and maintain strong relationships with fashion, beauty, luxury, and lifestyle brands and media agencies
• Identify new revenue opportunities, including branded content, partnerships, and special projects
• Lead negotiations, proposals, and deal closures to meet revenue targets
• Collaborate closely with editorial, marketing, and events teams to deliver integrated campaigns
• Monitor market trends and competitor activity to inform commercial strategy

Key Skills & Experience:

• Proven experience in media sales or commercial leadership, ideally within fashion or lifestyle publishing
• Strong network within advertising, fashion, and luxury sectors
• Excellent negotiation, communication, and relationship-building skills
• Strategic mindset with hands‑on sales capability

Compensation:

• Performance-based remuneration, paid as a percentage of revenue generated
• High earning potential aligned directly with commercial success