Europe Growth & Performance Marketing Lead

Lands' End; Oakham; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

International travel

Job summary

Lands’ End seeks an experienced Head of Growth & Performance Marketing Europe who will lead multi-channel growth initiatives across European markets, driving customer acquisition, retention, revenue and profitability.

You will collaborate closely with Creative, Ecommerce and Analytics teams to ensure aligned, measurable campaigns and a customer-centric approach. The role is hybrid, based at Rutland or the EU office in Germany, with travel around 20%.

Qualifications

• Proven leadership in growth and performance marketing across Europe.
• Experience managing agencies and cross-functional teams.
• Fluent English; German language skills are a plus.

Responsibilities

• Drive acquisition strategies and profitable ROAS across Europe.
• Lead performance marketing campaigns across digital channels (PPC, SEO, social, affiliates).
• Collaborate with Brand Creative to drive customer acquisition and brand awareness.
• Implement data-driven strategies to maximize KPI attainment and revenue growth.
• Embed a test-and-learn, A/B testing mindset across campaigns and journeys.
• Lead and coordinate multiple external agencies, budgets and performance.
• Own the European affiliate marketing channel and partnerships.
• Partner with Ecommerce to align media strategy with onsite experience and conversion.
• Expand customer base and brand reach across markets and marketplaces.
• Drive synergy with CRM/Lifecycle to understand downstream value and LTV.
• Oversee marketplace marketing on Amazon, Zalando, Debenhams, etc.
• AI/Agentic commerce: design and scale lands’ end agentic strategies.

Skills

Growth marketing

Performance marketing

Multi-channel marketing

Agency management

Data analytics

Excel

English fluency

Education

Bachelor’s or Master’s degree in marketing, business or related field

Tools

AI tools

Excel

Job description

Lands’ End seeks an experienced Head of Growth & Performance Marketing Europe who will lead multi-channel growth initiatives across European markets, driving customer acquisition, retention, revenue and profitability.

You will collaborate closely with Creative, Ecommerce and Analytics teams to ensure aligned, measurable campaigns and a customer-centric approach. The role is hybrid, based at Rutland or the EU office in Germany, with travel around 20%.