EU LIVE Operations Specialist, Mandarin Speaker - TikTok Shop (Third Party Associate)

TikTok; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

TikTok is seeking an experienced operations professional to support TikTok Shop's European LIVE business. You will manage seller/creator programs, education initiatives, and cross-team coordination to ensure timely policy rollout, resource configuration, and campaign execution.

Great communication with internal teams and external partners, plus strong data-driven decision-making, will help optimize LIVE sessions, GMV, and campaign participation during European campaigns and BAU periods.

Qualifications

• 3+ years of experience in e-commerce operations, seller/creator operations, or agency operations execution.
• Strong problem-solving skills, with the ability to proactively identify information gaps, execution risks, and priorities, and to handle multiple parallel projects during peak campaigns such as Black Friday.
• Clear communicator and proactive coordinator, able to work efficiently with internal teams as well as external sellers, creators, and agencies.
• Detail-oriented and responsible, able to accurately manage policy requirements, incentive configurations, and project timelines.
• Fluency in English is required, along with the ability to communicate effectively with local stakeholders across the Chinese markets. Candidates must therefore be fluent in Mandarin.

Responsibilities

• LIVE Policy Execution: Drive the rollout of LIVE incentive policies for sellers and creators, including policy communication, eligibility verification, resource submission and configuration, and progress tracking, so that all policies take effect accurately and on time during both mega-campaigns and BAU periods.
• Resource Configuration and Tracking: Based on approved plans, submit, configure, and verify resources such as coupons, traffic support, commission incentives, and ranking competitions. Maintain usage records and promptly identify configuration errors or execution deviations.
• Seller Lead Management: Collect, organize, and pre-screen leads for sellers and creators with LIVE potential. Maintain the lead database and work with account managers to follow up on seller outreach, onboarding, going live, and campaign participation.
• Performance Tracking and Basic Reviews: Use existing data to track LIVE sessions, GMV, campaign participation, and resource usage. Identify obvious anomalies and produce concise, actionable review findings and improvement recommendations.
• Cross-Team Collaboration and Process Optimization: Maintain project trackers, operating guides, and FAQs. Define timelines and owners, proactively drive action items, and document reusable execution processes and success stories.
• Education Program Operations: Run seller and creator education and growth programs end to end, including recruitment and registration, training scheduling, material preparation, course organization, participant follow-up, and program reviews. Respond promptly to seller, creator, and agency needs during European working hours.

Skills

e-commerce operations

problem solving

communication

English fluency

attention to detail

Mandarin

Tools

Excel

Job description

Responsibilities

We are looking for someone with e-commerce operations experience to support TikTok Shop's European LIVE business. The role covers seller operations, creator and agency programs, and education initiatives. You will need to quickly understand business requirements, drive execution independently, and coordinate with relevant teams to resolve issues.

Responsibilities

1. LIVE Policy Execution: Drive the rollout of LIVE incentive policies for sellers and creators, including policy communication, eligibility verification, resource submission and configuration, and progress tracking, so that all policies take effect accurately and on time during both mega-campaigns and BAU periods.
2. Resource Configuration and Tracking: Based on approved plans, submit, configure, and verify resources such as coupons, traffic support, commission incentives, and ranking competitions. Maintain usage records and promptly identify configuration errors or execution deviations.
3. Seller Lead Management: Collect, organize, and pre-screen leads for sellers and creators with LIVE potential. Maintain the lead database and work with account managers to follow up on seller outreach, onboarding, going live, and campaign participation.
4. Performance Tracking and Basic Reviews: Use existing data to track LIVE sessions, GMV, campaign participation, and resource usage. Identify obvious anomalies and produce concise, actionable review findings and improvement recommendations.
5. Cross-Team Collaboration and Process Optimization: Maintain project trackers, operating guides, and FAQs. Define timelines and owners, proactively drive action items, and document reusable execution processes and success stories.
6. Education Program Operations: Run seller and creator education and growth programs end to end, including recruitment and registration, training scheduling, material preparation, course organization, participant follow-up, and program reviews. Respond promptly to seller, creator, and agency needs during European working hours.

Qualifications

Minimum qualifications

• 3+ years of experience in e-commerce operations, seller/creator operations, or agency operations execution.
• Strong problem-solving skills, with the ability to proactively identify information gaps, execution risks, and priorities, and to handle multiple parallel projects during peak campaigns such as Black Friday.
• Clear communicator and proactive coordinator, able to work efficiently with internal teams as well as external sellers, creators, and agencies.
• Proficient in Excel, able to handle basic data organization, reconciliation, and performance tracking.
• Detail-oriented and responsible, able to accurately manage policy requirements, incentive configurations, and project timelines.
• Fluency in English is required, along with the ability to communicate effectively with local stakeholders across the Chinese markets. Candidates must therefore be fluent in Mandarin.

Preferred qualifications

• Experience with TikTok Shop or live-stream e-commerce.
• Experience executing large-scale e-commerce promotions, agency partnerships, or seller/creator training programs.
• Proficiency in German, Spanish, French, or Italian.

TPA Hiring Disclaimer (for TikTok roles)

''Important Note: Please be advised that this job posting is on behalf of a third-party agency. This is a 1-2 month temporary assignment managed by a third-party agency, who will be your employer. While you may be assigned to work at TikTok, you will not be a TikTok employee. All contractual terms, including payroll and benefits, will be handled by a third-party agency. By applying, you agree that the information provided in your application may be processed and retained by TikTok for recruitment purposes and shared with a third-party agency in accordance with TikTok's Applicant Privacy Notice https://lifeattiktok.com/legal/privacy''

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.