EU Influencer & PR Lead — Strategic Growth & Impact

Panasonic Automotive Systems Europe; Bracknell; On-site; GBP 85,000 - 110,000; Full time

Job summary

Panasonic is seeking an EU Influencer and PR Lead to shape the external voice for Personal Care and Kitchen Appliances across Europe. You will develop storytelling-driven campaigns, build trusted media relationships and partner with creators to support brand and commercial priorities.

Working within the European Brand Engagement team, you will connect central strategy with local execution, coordinating earned media, influencer content and UGC across multiple markets.

Qualifications

• Significant experience in PR and influencer marketing.
• Proven experience delivering integrated campaigns across multiple European markets.
• Strong media relations capability and storytelling skills.

Responsibilities

• Develop and deliver an integrated European PR and influencer strategy aligned with brand priorities and product launches.
• Coordinate updates between central and local teams, and identify new channels and culturally relevant approaches.
• Lead planning and execution of PR and influencer campaigns for product launches and brand initiatives across Europe.
• Create campaign briefs, press materials, creator guidance and launch recommendations for local adaptation.
• Manage influencer content rights and partnerships across Panasonic-owned and partner channels.

Job description

Panasonic is seeking an EU Influencer and PR Lead to shape the external voice for Personal Care and Kitchen Appliances across Europe. You will develop storytelling-driven campaigns, build trusted media relationships and partner with creators to support brand and commercial priorities.

Working within the European Brand Engagement team, you will connect central strategy with local execution, coordinating earned media, influencer content and UGC across multiple markets.