EU Influencer & PR Lead — Hybrid, Campaign Builder

Panasonic Industry Europe GmbH; Bracknell; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Annual Bonus 5%

25 days annual leave

Permanent contract

37.5 hours per week

Bracknell location

Hybrid working (2 days in office)

Contributory Pension

Life assurance 4x salary

Private Medical Scheme

Dental Scheme

Employee Assistance Programme

Staff discount on Panasonic products

Free on-site parking

Job summary

Panasonic UK is seeking an EU Influencer and PR Lead to develop and execute integrated European PR and influencer strategies for Personal Care and Kitchen Appliances. You will build awareness and engagement through earned media, creator partnerships and strategic storytelling across European markets.

You will collaborate with product marketing, local communications and social/media teams to deliver impactful campaigns and ensure consistent brand voice across channels.

Qualifications

• Proven track record in PR and influencer campaigns across Europe.
• Strong media relations with consumer/lifestyle brands.
• Experience managing budgets and agency partnerships.
• Excellent written and spoken English; additional languages a plus.

Responsibilities

• Develop and execute integrated European PR and influencer strategies.
• Plan and run product launch campaigns across markets.
• Create briefs, press materials, and creator guidance.
• Oversee influencer content rights and collaboration budgets.
• Monitor KPIs and report ROI to stakeholders.
• Collaborate with social media and Marcoms teams.
• Manage agencies and ensure governance compliance.

Skills

Influencer marketing

PR strategy

Media relations

Campaign management

Budget management

Stakeholder management

English (written & verbal)

Education

Bachelor's degree in Marketing

Tools

Cision

Job description

Panasonic UK is seeking an EU Influencer and PR Lead to develop and execute integrated European PR and influencer strategies for Personal Care and Kitchen Appliances. You will build awareness and engagement through earned media, creator partnerships and strategic storytelling across European markets.

You will collaborate with product marketing, local communications and social/media teams to deliver impactful campaigns and ensure consistent brand voice across channels.