Esports and Gaming Manager - Players

Red Bull Company Limited; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global energy drink leader is seeking an Esports & Gaming Marketing Manager to drive marketing initiatives for prominent players in the UK. This role involves managing a player portfolio, implementing gaming strategies, and building partnerships with gamers and influencers. The ideal candidate has over 4 years of marketing experience, specifically in talent management and community building within the gaming sector. You will engage diverse stakeholders to enhance brand presence through innovative campaigns.

Qualifications

• At least 4 years of experience in related marketing roles.
• Strong experience managing high-profile talent in gaming.
• Experience in product marketing that drives brand awareness.
• Proven track record delivering premium events or projects.

Responsibilities

• Own the gaming and esports player programme and manage a player portfolio.
• Work with teams to implement a long-term gaming player strategy.
• Build a network of gamers, influencers, and esports teams.
• Lead player-led projects ensuring engagement and collaboration.

Skills

Project management

Marketing strategy

Event production

Talent management

Community building

Influencing skills

Job description

The Esports & Gaming Marketing Manager (Players) role will be to drive and manage a key part of Red Bull UK's marketing programme, giving Wings to the world's most exciting and talented gamers. Through strategic planning, a high level of execution, meaningful partnerships and impactful storytelling, you will connect with relevant consumers and highlight the relevant occasions and functional benefits of Red Bull. The individual will lead the implementation of the UK gaming strategy around signed players to deliver outcomes based on a yearly business planning cycle. Innovative and credible plans that utilise the whole player portfolio and the Red Bull Gaming Sphere facility will be core to the position. The role also presents significant scope to explore innovation and present new opportunities in gaming & esports that will allow Red Bull to reach new consumers and stay top of mind across new and diverse UK audiences.

Responsibilities

• Own the gaming and esports player (athlete) programme, managing a world‑class player portfolio, ensuring players represent the brand on and offline, negotiating contracts and performance expectations, scouting new talent, and developing activation plans.
• Work with UK and global teams to develop and implement a long‑term gaming player and seeding strategy, meeting key marketing priorities.
• Build a locally relevant network of gamers, influencers, co‑creators, esports teams and third‑party organisations, partnering with the right people to drive support and attribution.
• Lead authoritative player‑led projects, delivering ambitious, high‑impact initiatives and ensuring player engagement, internal collaboration, and actionable reporting.
• Collaborate with Red Bull Media Network to create attributable gaming content that increases reach and engagement.
• Lead the national product seeding programme, ensuring diverse gaming disciplines receive product information and consume Red Bull at key moments.
• Maintain organisation and update product and cooler distribution systems.
• Contribute to creativity and innovation within the UK gaming team, developing disruptive ideas and formats.

Qualifications

• At least 4 years of experience in marketing roles that rely on project management, marketing strategy, event production, talent management and community building.
• Strong experience managing high‑profile talent, preferably within gaming.
• Experience implementing product marketing activity that drives brand awareness, preference and consumption.
• Proven track record delivering premium events and/or projects at scale.
• Extensive knowledge of the UK gaming & esports landscape and emerging trends.
• Strong influencing skills with experience engaging diverse sporting stakeholders.
• Understanding of brands and how they operate in the product marketing space.
• Travel 20‑30 %.