Entertainment Publisher Growth Manager

TikTok; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

TikTok is seeking a proactive Programs & Publisher Manager to lead partner-facing initiatives that accelerate entertainment content growth for the UK market. You will oversee high-impact programs, manage a portfolio of publisher partners, and drive content quality and performance on TikTok.

In this role you will collaborate with Product, Global Entertainment and cross-functional teams to track metrics, report on results, and optimize programs.

Qualifications

• Proven media experience in partner management, TV/Film social content, or a similar role.
• Excellent communication and relationship-building skills.
• An interest and local knowledge of entertainment and fan content on TikTok.

Responsibilities

• Lead partner-facing initiatives to accelerate entertainment publishers' growth on TikTok.
• Oversee end-to-end project management for entertainment programs and optimise performance.
• Define, track, and report key metrics to measure program success and drive improvements.
• Coordinate with Product and Global Entertainment teams for smooth program execution.
• Negotiate with external suppliers and manage budgets and compliance across programs.
• Manage a portfolio of UK entertainment publishers to drive growth and content quality on TikTok.

Skills

Proven media experience

Excellent communication

Local knowledge of entertainment and 팬

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

Job description

TikTok is seeking a proactive Programs & Publisher Manager to lead partner-facing initiatives that accelerate entertainment content growth for the UK market. You will oversee high-impact programs, manage a portfolio of publisher partners, and drive content quality and performance on TikTok.

In this role you will collaborate with Product, Global Entertainment and cross-functional teams to track metrics, report on results, and optimize programs.