Engagement Growth Lead, TV Apps and Personalization

Lex; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Apple TV team seeks an Engagement Optimisation Manager to translate complex platform data into clear insights that drive measurable performance improvements.

You will analyze engagement across the TV App and titles, lead optimization of programming and personalization, and track viewership metrics to benchmark success. Collaboration with international teams is essential for a cohesive global strategy.

Qualifications

• 7+ years in streaming or digital analytics.
• Advanced SQL and data visualization experience.
• Deep understanding of content discovery and recommendation systems.
• Experience optimizing funnel conversion and LTV.
• Strong statistical design for experiments.
• Ability to build self-service dashboards.
• Excellent communication to executive leadership.

Responsibilities

• Analyze engagement across the TV App and titles.
• Translate data into clear actionable insights for performance.
• Lead programming optimization and personalization initiatives.
• Track viewership metrics and benchmark against goals.
• Collaborate with international stakeholders to share learnings.
• Build compelling business cases for product improvements.

Skills

SQL

Tableau Looker

A/B testing

Statistical analysis

Cross-functional collaboration

Data storytelling

AI pattern recognition

Keynote

Education

Bachelor’s degree in a quantitative field

MSc in data science or related

Tools

Python

R

Excel

Numbers

Job description

Apple TV team seeks an Engagement Optimisation Manager to translate complex platform data into clear insights that drive measurable performance improvements.

You will analyze engagement across the TV App and titles, lead optimization of programming and personalization, and track viewership metrics to benchmark success. Collaboration with international teams is essential for a cohesive global strategy.