International TV - Engagement Optimisation Manager

Apple Inc.; Greater London; On-site; GBP 140,000 - 190,000; Full time

Job summary

Apple Inc. in London seeks an Engagement Optimisation Manager to translate complex TV app data into actionable insights, driving international engagement strategies. You will work with regional teams to optimize content discovery, programming relevance, and personalization, turning data into measurable improvements.

The role requires extensive experience in streaming analytics, strong SQL, and dashboarding skills, with the ability to influence across Product, Content and Platform teams.

Qualifications

• 7+ years in streaming media or digital subscriptions with growth analytics or product data science.
• Advanced SQL and data visualization tools with self-service dashboards.
• Deep understanding of content discovery, recommendations and LTV.
• Strong statistical analysis, experimental design and testing frameworks.
• Ability to build KPIs, dashboards, and communicate insights to stakeholders.
• Experience building business cases and influencing cross-functional teams.
• Comfort using AI tools to extend analytics on large datasets.
• Excellent communication and executive-level presentation skills using Keynote.

Responsibilities

• Analyze data across the TV App Platform to optimize discovery and engagement.
• Evaluate programming and collections; measure impact on impressions and play rates.
• Track viewership data; benchmark titles and monitor completion and progression.
• Champion optimizations to personalization and build data-backed business cases.
• Share learnings with international stakeholders to align global strategies.

Skills

SQL

Tableau

Looker

Data storytelling

A/B testing

Cross-functional influence

Executive presentation

Tools

Excel

Numbers

Keynote

Job description

Selection changes the language of the page/content

International TV - Engagement Optimisation Manager

London, England, United Kingdom Software and Services

We are looking for a sharp, curious, and data-driven Engagement Optimisation Manager to join the International TV team. In this role, you will be the subject-matter expert in understanding how customers across international markets engage with the Apple TV App and Apple TV titles. You will translate complex platform data into clear insights that drive measurable performance improvements.Working in close partnership with local platform teams, you will uncover opportunities, share best practices, and build compelling business cases for product improvements. The ideal candidate combines deep analytical expertise with a genuine passion for TV, film, and the digital media landscape, and has a proven track record of turning data into action in a fast-paced, international environment.

Description

Content Discovery & Creative Efficacy:Analyze data across the TV App Platform, pre-roll, and post-play to understand how customers discover and engage with Apple TV titles. Review platform creative performance to ensure titles are presented optimally for each geo, partnering with local teams to build the best possible creative suites.Canvas & Programming Optimization:Evaluate the efficacy of programming and collections. Lead the understanding of how different programming levers impact impressions and play rates, utilizing daily metrics to recommend ad-hoc adjustments and ensure customers are served the right content at the right time.Viewership & Performance Tracking:Track high-level viewership data, benchmarking titles against comparables and goals. Monitor the health of completion and progression rates, highlighting opportunities to double down on success or flagging concerns that require strategic intervention.Product & Personalization Champion:Identify and champion optimizations to platform personalization. Build compelling, data-backed business cases for improvements to the TV App product, working cross-functionally to bring these ideas to customers.Global Best Practices:Develop strategies to increase engagement based on KPI benchmarks and share learnings broadly with international stakeholders, ensuring a cohesive and optimized global platform experience.

Minimum Qualifications

• 7+ years of experience in streaming media, entertainment platforms, or digital subscription businesses, with a dedicated focus on growth analytics, engagement strategy, or product data science.
• Advanced proficiency in SQL and data visualization platforms (e.g., Tableau, Looker) with the ability to independently query large, complex datasets to build self-service dashboards and extract actionable insights.
• Deep technical understanding of content discovery mechanisms, algorithms, recommendation systems, and user engagement patterns, with a proven track record of optimizing funnel conversion, retention cohorts, and Customer Lifetime Value (LTV).
• Strong foundation in statistical analysis and experimental design (A/B and multivariate testing), with the ability to define rigorous testing frameworks to validate product and programming improvements.
• Strong capability with analytics and data visualization platforms (e.g., Tableau, Excel, Numbers) to extract meaningful patterns, develop KPIs, and create self-service dashboards for stakeholders.
• Demonstrable success in building compelling business cases for product or feature enhancements and influencing cross-functional teams (Product, Content, Platform) without direct authority.
• Comfortable utilizing AI tools and pattern recognition outputs to extend analytical capacity across large datasets, prioritize workloads, and build scalable frameworks for performance monitoring.
• Excellent communication skills, with the ability to present complex data to executive leadership in a clear, compelling, and concise manner using Keynote.

Preferred Qualifications

• Advanced proficiency in statistical programming languages (e.g., Python, R) for deep-dive behavioural analysis and predictive modelling.
• 5+ years operating in an international or regional capacity, successfully navigating fragmented data sets across multiple geographies.
• Deep passion and knowledge regarding movies, TV content, and the broader digital media spectrum.

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more

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