Global Engagement Optimisation Lead

Apple; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

Apple is seeking a sharp, data-driven Engagement Optimisation Manager to join the International TV team. You will translate complex platform data into clear insights that drive measurable performance improvements and partner with local teams to implement optimal creative suites and programming strategies.

With 7+ years in streaming or digital entertainment, you will leverage SQL, Tableau/Looker, and advanced analytics to optimize discovery, personalization, and retention, while building

Qualifications

• 7+ years of experience in streaming media, entertainment platforms, or digital subscription businesses, with a dedicated focus on growth analytics, engagement strategy, or product data science.
• Advanced proficiency in SQL and data visualization platforms (e.g., Tableau, Looker) with the ability to independently query large, complex datasets to build self-service dashboards and extract actionable insights.
• Deep technical understanding of content discovery mechanisms, algorithms, recommendation systems, and user engagement patterns, with a proven track record of optimizing funnel conversion, retention cohorts, and Customer Lifetime Value (LTV).
• Strong foundation in statistical analysis and experimental design (A/B and multivariate testing), with the ability to define rigorous testing frameworks to validate product and programming improvements.
• Strong capability with analytics and data visualization platforms (e.g., Tableau, Excel, Numbers) to extract meaningful patterns, develop KPIs, and create self-service dashboards for stakeholders.
• Demonstrable success in building compelling business cases for product or feature enhancements and influencing cross-functional teams (Product, Content, Platform) without direct authority.
• Comfortable utilizing AI tools and pattern recognition outputs to extend analytical capacity across large datasets, prioritize workloads, and build scalable frameworks for performance monitoring.
• Excellent communication skills, with the ability to present complex data to executive leadership in a clear, compelling, and concise manner using Keynote.

Responsibilities

• Analyze data across the TV App Platform to understand discovery and engagement across geos.
• Lead optimization of programming and collections, tracking viewership and completion metrics.
• Build data-backed business cases for product improvements and share best practices with international stakeholders.
• Develop global KPI benchmarks and promote cross-functional adoption of insights.

Skills

SQL

Data visualization

A/B testing

Experiment design

Statistical analysis

KPIs & dashboards

Cross-functional collaboration

Executive communication

Product analytics

Tools

Tableau

Looker

Excel

Numbers

Job description

Apple is seeking a sharp, data-driven Engagement Optimisation Manager to join the International TV team. You will translate complex platform data into clear insights that drive measurable performance improvements and partner with local teams to implement optimal creative suites and programming strategies.

With 7+ years in streaming or digital entertainment, you will leverage SQL, Tableau/Looker, and advanced analytics to optimize discovery, personalization, and retention, while building