EMEA Strategy Director: BEP/IMC & Growth Lead

wppmedia; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive medical

Group retirement plans

Vision

Dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Job summary

WPP Media is seeking a Strategy Director to lead strategic planning for BEP/IMC across EMEA, translating consumer insights into integrated audience plans. You will collaborate with hubs, growth markets, and client teams to drive impact and innovation, leveraging WPP's network and proprietary tools.

The role requires confident client-facing leadership, strong analytical and presentation skills, and a passion for advancing media effectiveness and customer experience.

Qualifications

• Progressive experience in media planning or strategic planning with multi-market or global clients.
• Leads integrated omnichannel strategies across markets with BEP/IMC focus.
• Proven leadership in directing strategic planning teams.
• Strong digital media planning background with traditional media understanding.
• Familiarity with BEP/IMC frameworks is highly desirable.

Responsibilities

• Drive end-to-end audience and communications strategies for BEP/IMC projects across EMEA.
• Act as primary strategic partner to clients and internal teams across WPP.
• Lead development of BEP/IMC frameworks and internal training initiatives.
• Oversee content briefing with creative teams and timely delivery of templates and toolkits.
• Define KPIs, analytics, and post-campaign analysis to optimize ROI.
• Mentor junior planners and upskill brand teams.

Skills

Strategic planning

Leadership

Client collaboration

Analytical skills

Presentation skills

Mentorship

Tools

Comscore

Nielsen

MRI

GWI

Connect+

Job description

WPP Media is seeking a Strategy Director to lead strategic planning for BEP/IMC across EMEA, translating consumer insights into integrated audience plans. You will collaborate with hubs, growth markets, and client teams to drive impact and innovation, leveraging WPP's network and proprietary tools.

The role requires confident client-facing leadership, strong analytical and presentation skills, and a passion for advancing media effectiveness and customer experience.