EMEA Social Analytics Lead — Strategy & Measurement

Randstad Digital; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global brand consulting firm seeks a Senior Social Media Analyst to lead performance measurement and reporting for social channels across EMEA. The role requires 8+ years of social media analytics and depth in tools like Brandwatch and Sprinklr. You'll create insightful reports for stakeholders, define KPIs, and guide strategy based on performance metrics. Candidates should possess exceptional analytical skills and communication abilities, capable of translating data into actionable insights. Join us to shape social strategy at scale.

Qualifications

• 8+ years of experience in social media analytics for global consumer brands.
• 5+ years broader marketing experience, digital preferred.
• Expert knowledge of social analytics tools and measurement frameworks.

Responsibilities

• Own and evolve the measurement strategy for social channels across EMEA.
• Build reports for senior stakeholders, highlighting performance and opportunities.
• Analyze performance using advanced social listening and data tools.

Skills

Social media analytics

Performance measurement

Data analysis

Communication skills

Education

BA/BS degree or equivalent experience

Tools

Brandwatch

Tubular

Sprinklr

CreatorIQ

Job description

A global brand consulting firm seeks a Senior Social Media Analyst to lead performance measurement and reporting for social channels across EMEA. The role requires 8+ years of social media analytics and depth in tools like Brandwatch and Sprinklr. You'll create insightful reports for stakeholders, define KPIs, and guide strategy based on performance metrics. Candidates should possess exceptional analytical skills and communication abilities, capable of translating data into actionable insights. Join us to shape social strategy at scale.