Senior Social Media Analyst

Randstad Digital; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global brand consulting firm seeks a Senior Social Media Analyst to lead performance measurement and reporting for social channels across EMEA. The role requires 8+ years of social media analytics and depth in tools like Brandwatch and Sprinklr. You'll create insightful reports for stakeholders, define KPIs, and guide strategy based on performance metrics. Candidates should possess exceptional analytical skills and communication abilities, capable of translating data into actionable insights. Join us to shape social strategy at scale.

Qualifications

• 8+ years of experience in social media analytics for global consumer brands.
• 5+ years broader marketing experience, digital preferred.
• Expert knowledge of social analytics tools and measurement frameworks.

Responsibilities

• Own and evolve the measurement strategy for social channels across EMEA.
• Build reports for senior stakeholders, highlighting performance and opportunities.
• Analyze performance using advanced social listening and data tools.

Skills

Social media analytics

Performance measurement

Data analysis

Communication skills

Education

BA/BS degree or equivalent experience

Tools

Brandwatch

Tubular

Sprinklr

CreatorIQ

Job description

Senior Social Media Analyst (EMEA)

Location: London, UK - 3 days in office.

Function: Brand Social & Measurement

Seniority: Senior

About the Role

We’re looking for a Senior Social Media Analyst to join our EMEA Brand Social team as the performance and measurement expert. In this role, you’ll translate complex business questions into clear analytical frameworks, actionable insights, and strategic recommendations that fuel both Owned and Earned social strategy.

You are deeply fluent in social data, passionate about unlocking performance drivers, and eager to shape how we measure success across Influencer, Creator, Partnership, and Brand channels.

What You’ll Do

Lead Measurement Strategy

• Own and evolve the measurement strategy for both Owned and Earned social channels across EMEA
• Define and operationalize KPIs tied to marketing and business outcomes
• Develop consistent measurement frameworks that quantify brand and content impact
• Analyze performance across our brand and competitors using advanced social listening and data tools

Deliver High-Impact Reporting & Insights

• Build compelling reports and narratives for senior stakeholders, helping them understand performance and opportunities
• Present insights that drive optimization, content decisions, and channel strategy in real time
• Guide channel owners with ongoing performance modelling and recommendations
• Act as the centralized analytics partner for Partnership/Influencer programs and Owned Social
• Work closely with agencies and internal teams to standardize reporting, data hygiene, and best practices
• Maintain analytics and listening tools to respond quickly to business-critical questions
• Oversee Creator and Endorsement compliance, forecasting and activation processes across EMEA

Campaign & Optimization Support

• Conduct boosted/paid content analysis to assess incremental growth and ROI
• Deliver campaign reporting and post-mortems across reach, engagement, influence, and sentiment

What You Bring (Minimum Qualifications)

• BA/BS degree or equivalent experience
• 8+ years’ experience in social media analytics for global consumer brands
• 5+ years broader marketing experience (digital preferred)
• Expert knowledge of Brandwatch, Tubular, Sprinklr (or equivalent)
• Expert knowledge of CreatorIQ

Preferred Qualifications

• Deep understanding of influencer/creator measurement and industry trends
• Exceptional communication and presentation skills, including executive-level narration
• Proven track record managing reporting for a large global brand
• Experience leading complex, multi-market projects in a fast-paced environment
• Familiarity with paid media, marketing analytics and brand measurement
• Highly proactive, independent, and comfortable influencing cross-functional teams

If you're passionate about social performance, creator ecosystems, and using data to shape strategy at scale — we’d love to hear from you.

#ReportingAndInsights #CreatorIQ #Brandwatch #Sprinklr #TubularLabs#DataDrivenMarketing #MarketingInsights #MeasurementStrategy #KPIs #MarketingScience #DataAnalytics #SocialInsights #CompetitiveAnalysis