EMEA Senior Brand Manager Growth Platforms (M/F)

McCormick; Kingsey; On-site; GBP 70,000 - 90,000; Full time

Job summary

McCormick is hiring an EMEA Senior Brand Manager Growth Platforms for Haddenham, UK. You will lead strategic projects across a 3-year pipeline for Herbs, Spices and Seasonings, coordinating with local marketing and cross-functional teams to drive sales, share and profitability.

You will leverage consumer insights, analytics and market trends to shape the strategy, develop and deliver innovation and renovation across markets, and present updates to senior leaders globally.

Qualifications

• Experience in FMCG brand-building at senior level.
• Strong data-driven decision making and market insight.
• Experience with NPD and renovation across multiple markets.
• Ability to lead cross-functional teams and manage stakeholders.

Responsibilities

• Lead and deliver strategic projects across the 3-year pipeline for Herbs, Spices and Seasonings in EMEA.
• Collaborate with Commercialisation, Insights, Graphics Design, R&D, Supply Chain and agencies to implement scalable plans.
• Drive Bellwether NPD and renovation post-evaluations with actionable learnings for future plans.
• Present regularly to senior leaders across markets and global teams.

Skills

Brand management

NPD & renovation

Data analytics

Cross-functional collaboration

Category strategy

Tools

Nielsen/Kantar/Google Trends

Job description

EMEA Senior Brand Manager Growth Platforms (M/F) Haddenham, UK

MAIN RESPONSIBILITIES:

Reporting into the EMEA Growth Platforms HSS Marketing Manager, you will work as regional SBM supporting the Herbs, Spices and Seasonings strategy across our EMEA business; leading and delivering strategic projects based on our 3 year product pipeline across both renovation and innovation. Working closely with the Local Marketing teams and cross-functional teams including Commercialisation, Insights, Graphics Design, R&D, Supply Chain and Culinary, as well as external agencies when needed, to deliver scalable, winning plans to drive McCormick Sales, Share & profitability. Insights & Analytics: Leveraging ongoing business analytics to monitor Category & NPD performance across the EMEA region Ongoing consumer trends & research, you will be the consumer insights expert for your dedicated focus areas Working closely with our Insights & Analytics team you will turn datapoints and research into insights
and insights into actions, to identify category innovation and renovation opportunities across the EMEA region Drive NPD & renovation post evaluations with actionable insights & build learnings into future plans Sharing best practices in EMEA region and Global Ecosystem Build and deliver regular business presentations to key stakeholders and senior leaders across local markets, the regional and global teams. Strategy & Plans: Support the Development of the 3 year strategy for Herbs, Spices and Seasonings, using this to shape the product pipeline & activation plan for your areas & input into the annual EMEA regional brand plans Lead the development & delivery of innovation and renovation through all stage Gates, gaining continued stakeholder alignment as you do so, whilst working with key functions from ideation through to execution & Go to Market Input into the preparation of Quarterly Global Innovation Updates to Senior Leadership teams Support our sustainability roadmap to deliver
against our goals Act as a regional member for your portfolio, liaising with wider global teams where relevant Commercial: Accountable for the delivery of agreed innovation targets with P&L responsibility Contribute to the product life cycle management, driving efficiencies through simplification Partner closely with category management, sales and omnichannel representatives across markets to define optimum channel strategies T eam and personal leadership: Act as a member of a team of 3 and collaborate based on the priorities set up by the MM Manage workload and priorities balancing priorities if needed in collaboration with the MM Balance short term priorities with longer term deliverables Demonstrate active listening and collaboration with key stakeholders across the business and ultimately determining the right action plans; influencing teams where needed to bring them on board with the priorities and plans

CANDIDATE PROFILE

Proven track record: successful experience working within
FMCG Innovation & Brand-Building at the relevant level Curious, data-driven & analytical: you will excel working with the likes of Nielsen, Kantar, Google Trends and Ad hoc research to perform analysis & turn insights into actions Full mix marketing: Ideally someone with experience beyond Innovation and Renovation; meaning they are able to understand the overall picture and influence of the various marketing levers and the role I&R can play within this Consumer-Centric: you will naturally place the consumer at the heart of everything you do & will excel at driving insight from market research & trends data, be comfortable working with a variety of research methodologies and a multitude of agencies Expertise in NPD and renovation: Excellence in NPD development, execution & portfolio management, influencing and collaborating to drive what's needed to grow against a clear category vision A sense of ownership: you'll see your area as your own business &
love to roll up your sleeves & get stuck into building & leading your platform & brands growth Prioritisation: Strong project leadership experience of managing multiple projects & strong ability to prioritise when and where needed Cross-Functional team player: building strong relationships across departments within EMEA, you'll naturally take everyone with you & work as one team to deliver against one common goal Positive, can-do spirit: you'll bring bags of energy & enthusiasm to driving your platform growth Entrepreneurial mindset & ability to challenge the status quo: acting like an owner you will identify new challenges and tackle them in innovative and lateral ways, striving to push boundaries and build transformational thinking on your portfolio Passion for food: ideally someone who is a "foodie" and always looking for their next inspiration

Eligible roles may parti cipate in one of McCormick's Bonus Plans. In addition to a competitive compensation
package, McCormick employees are eligible for our comprehensive Total Rewards programs, which include, but are not limited to: annual bonus health cash plan private medical insurance pension group income protection - on completion of 2- year service; employee?referral program? employee assistance program McCormick ensures compensation is determined in line with the principle of equal pay for work of equal value, regardless of gender.

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.