EMEA Performance Marketing Lead: Growth & ROI Strategy

Stephen Bell Associates Ltd; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Stephen Bell Associates Ltd represents a leading global asset manager recruiting for a Performance Marketing Lead, EMEA. This senior role owns channel strategy and activation across paid, owned and earned media, with a focus on audience relevance and commercial impact.

You will lead activation across search, display, social, programmatic and emerging formats, define measurement frameworks, and drive data‑driven optimization.

Qualifications

• Experience leading channel activation in asset management or B2B financial services.
• Strong command of attribution modelling and ROI analysis.
• Proven track record delivering multi‑market channel programs.

Responsibilities

• Own channel strategy and activation across paid, owned and earned touchpoints.
• Lead activation across search, display, social, programmatic, web and emerging platforms.
• Define and govern measurement frameworks for channel effectiveness and ROI.
• Drive data‑driven optimization of channels, journeys and timing.
• Partner with Growth Marketing to translate briefs into joined‑up channel plans.
• Collaborate with Marketing Services on audience strategy and martech enablement.
• Lead a high‑performing team of channel specialists and set governance standards.
• Represent channel strategy in senior forums and shape investment decisions across EMEA.

Skills

Channel activation

Paid media

Attribution & analytics

Leadership

Asset management

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics 4

Programmatic DSPs

Job description

Stephen Bell Associates Ltd represents a leading global asset manager recruiting for a Performance Marketing Lead, EMEA. This senior role owns channel strategy and activation across paid, owned and earned media, with a focus on audience relevance and commercial impact.

You will lead activation across search, display, social, programmatic and emerging formats, define measurement frameworks, and drive data‑driven optimization.