Strategic Leader, Performance Planning & Optimisation

7BF Kinesso Limited

United Kingdom

Hybrid

GBP 110,000 - 160,000

Full time

14 days+

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Job summary

Omnicom Media UK is seeking a strategic Head of Performance Planning & Optimisation to standardise governance of performance planning across digital campaigns. You will lead cross-craft planning, learning agendas, and rigorous measurement methodologies to quantify impact and deliver client outcomes at scale.

The role involves matrix leadership with direct line management of teams and partnership across Hearts, UM, Initiative and Kinesso Direct.

Qualifications

Significant senior leadership experience in performance marketing or digital media within the UK market.
Proven track record of delivering large-scale, innovative performance strategies and campaigns for major clients.
Strong commercial acumen, with experience driving revenue growth and integrating performance into broader media solutions.
Demonstrated ability to drive cross-disciplinary collaboration and act as a connector across matrixed teams, influencing without direct authority.
Experience managing commercial products or solutions, with responsibility for revenue targets.
Deep understanding of digital media trends, technologies, and the evolving landscape (including emerging platforms).
Working knowledge of data and measurement infrastructure (e.g. Big Query, attribution/MMM tools, audience/data platforms) sufficient to direct, though not necessarily to build technical solutions.
Exceptional stakeholder management, communication, and influencing skills at executive and client level.
Passion for digital transformation and empowering teams to embrace new ways of working.

Responsibilities

Cross-Functional Collaboration: Work closely with Planning, Data & Analytics, and Media Capability teams to develop holistic marketing solutions; partner with Channel Leads to ensure in-channel plans drive business growth.
Standardisation & Planning Frameworks: Drive data-led performance marketing innovation, applying analytics, AI, and automation to sharpen campaign optimisation, audience segmentation, and predictive modelling at scale.
Media Plan Quality: Collaborate with Channel Leads to establish and maintain best-practice waterfall performance planning across Paid Media, identifying in-platform KPIs to benchmark plans against.
Data & Measurement Infrastructure: Lead development of a digital maturity framework, embedding measurement solutions to scale client performance outcomes.
Governance & Knowledge Sharing: Establish structured governance forums and knowledge-sharing across Omni agencies to embed best practice.