EMEA Marketing Program Specialist

Instructure; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the EdTech sector is seeking an EMEA Marketing Program Specialist in London. This role involves multi-faceted marketing responsibilities including campaign execution, content creation, and event management. The ideal candidate will have extensive experience in marketing tools like Marketo and Salesforce, with a strong organizational skill set to handle various projects. With an emphasis on detail and problem-solving, this position promises an exciting opportunity to contribute significantly to regional marketing strategies.

Qualifications

• 5+ years experience in a similar marketing role required.
• Expert Marketo experience required; certification necessary.
• Experience in EdTech is highly desired.

Responsibilities

• Collaborate with in-region partners for campaign execution.
• Coordinate booth design, messages, electrical setup for events.
• Execute email, webinar, digital advertising, and direct mail campaigns.

Skills

Project Management

Attention to Detail

Problem Solving

Education

Marketo Certification

University Degree in Marketing or related field

Tools

Marketo

Salesforce

Zoom Webinars

Job description

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EMEA Marketing Program Specialist, London

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Client:

Instructure

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

725fa868d657

Job Views:

12

Posted:

17.06.2025

Expiry Date:

01.08.2025

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Job Description:

Instructure is a global EdTech leader, serving millions of teachers and students around the world. Openness is core to who we are. That's why we partner with over 900 education technology companies in the largest partner community for any LMS.Instructure also offers a portfolio of products and services designed specifically for other EdTech providers. These unique solutions empower our partners to more quickly build and scale products, deeply integrate them into Canvas LMS, and differentiate products with research-backed proof of impact.As a regional Marketing Program Specialist for EMEA, you are a jack-of-all-trades. One day you’ll be working in Marketo executing an email program, and the next day you are setting up our booth at a conference. You’ll need to be well-versed in all program management capacities including - analysis, email execution, planning events, writing copy, entering data into Salesforce, and working with Sales. You need to be highly organized because you will juggle multiple projects and timelines, work through competing priorities, all the while working with your local Sales team, as well as, your extended Marketing team in the US.

Responsibilities:

Sales and Partner Marketing

Collaborate with in-region partners for campaign execution

Product Marketing

Content creation - ads, email copy, blogs, landing pages, webinar content

Sales enablement - sales flyers, presentations

Product Release Notes and Emails

Events

Negotiate contracts with event management companies

Coordinate booth design, messages, electrical set up, A/V, collateral, booth setup, staffing (including on-site attendance), etc

Lead collection and data entry into SFDC

Demand Generation Campaigns

Execute email, webinar, digital advertising, and direct mail campaigns

Expert knowledge of Marketo, Salesforce, Zoom Webinars

Requirements:

5+ years experience in a similar Marketing role.

Exceptional attention to detail, highly organized with great project management skills; ability to juggle multiple programs/priorities.

Expert Marketo (or equivalent) experience required; Marketo (or equivalent) certification required.

Ability to travel to events; approximately 25% travel

Experience with marketing tools such as online meetings (WebEx, GoTo Meeting), ABM (Demandbase), and CRM () required.

Experience in EdTech highly desired.

Self-starter and proactive mindset, with a passion for building and driving process improvements.

Needs to be a problem solver.

Ability to develop or bring in program management tools and best practices is a huge plus.

This role will report to the Director, Demand Generation for Parchment Marketing