EMEA Customer Insight & Research Lead

Avis Budget Group; Easthampstead; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

Avis Budget Group is seeking a Customer Insight & Research Manager to deepen our understanding of customers, markets and competitors across International/EMEA. You’ll turn insight into action, influencing proposition, brand, acquisition and customer experience.

You will own the EMEA insight roadmap, lead qualitative and quantitative research, develop segmentation and combine CRM, transactional and digital data to guide decision-making. Hybrid in Bracknell, with monthly travel across Europe.

Qualifications

• Experience in customer insight, consumer research or market research across markets.
• Strong ability to turn complex evidence into actionable recommendations.
• Proven stakeholder management and storytelling skills with senior audiences.

Responsibilities

• Own the EMEA customer insight and research roadmap aligned to growth and commercial priorities.
• Lead qualitative and quantitative research from question to recommendations.
• Develop segmentation and audience understanding using CRM, transactional and digital data.
• Provide insights for brand health, propositions, pricing, campaigns and acquisition.
• Turn complex evidence into clear stories for senior stakeholders.
• Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams.

Skills

Analytical

Commercial

Storytelling

Stakeholder management

Tools

Qualtrics

Tableau

Power BI

Adobe Analytics

Job description

Avis Budget Group is seeking a Customer Insight & Research Manager to deepen our understanding of customers, markets and competitors across International/EMEA. You’ll turn insight into action, influencing proposition, brand, acquisition and customer experience.

You will own the EMEA insight roadmap, lead qualitative and quantitative research, develop segmentation and combine CRM, transactional and digital data to guide decision-making. Hybrid in Bracknell, with monthly travel across Europe.