Customer Insight & Research Manager

Avis Budget Group; Easthampstead; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

Avis Budget Group is seeking a Customer Insight & Research Manager to deepen our understanding of customers, markets and competitors across International/EMEA. You’ll turn insight into action, influencing proposition, brand, acquisition and customer experience.

You will own the EMEA insight roadmap, lead qualitative and quantitative research, develop segmentation and combine CRM, transactional and digital data to guide decision-making. Hybrid in Bracknell, with monthly travel across Europe.

Qualifications

• Experience in customer insight, consumer research or market research across markets.
• Strong ability to turn complex evidence into actionable recommendations.
• Proven stakeholder management and storytelling skills with senior audiences.

Responsibilities

• Own the EMEA customer insight and research roadmap aligned to growth and commercial priorities.
• Lead qualitative and quantitative research from question to recommendations.
• Develop segmentation and audience understanding using CRM, transactional and digital data.
• Provide insights for brand health, propositions, pricing, campaigns and acquisition.
• Turn complex evidence into clear stories for senior stakeholders.
• Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams.

Skills

Analytical

Commercial

Storytelling

Stakeholder management

Tools

Qualtrics

Tableau

Power BI

Adobe Analytics

Job description

Customer Insight & Research ManagerLocation: Bracknell, UK | Hybrid, minimum 3 days per weekTravel: Approximately once a month across EuropeLanguages: Spanish, French, Italian or German advantageousMake customer insight drive better decisionsAvis Budget Group is looking for an experienced, commercially minded Customer Insight & Research Manager to deepen our understanding of customers, markets and competitors and turn insight into action.Reporting to the Propositions & Campaigns Director, you’ll be the voice of the customer across our International/EMEA business, influencing proposition, brand, acquisition, campaigns and customer experience.What you’ll doOwn the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.Lead qualitative and quantitative research, from defining the question through to actionable recommendations.Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.Build competitor and market intelligence to identify emerging trends and opportunities.Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.What you’ll bringStrong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.Proven experience across qualitative and quantitative research.Expertise in areas such as segmentation, concept/proposition testing, brand tracking and customer journey research.Experience combining research with behavioural, transactional and digital data.Strong analytical, commercial, storytelling and stakeholder management skills.Experience managing research agencies and suppliers.Familiarity with Qualtrics, Tableau, Power BI, Adobe Analytics or equivalent is advantageous.Additional European languages are a plus.About youYou’re naturally curious about why customers behave and choose as they do. You can turn complex evidence into simple, commercially meaningful insight, challenge assumptions and influence senior stakeholders.Most importantly, you understand that great insight isn’t just interesting — it changes what a business does.What success looks likeYour work will help us build a trusted understanding of our customers, embed insight into proposition, brand and acquisition decisions, improve decision-making and demonstrate measurable impact on commercial performance and customer outcomes.BracknellBracknell ForestUnited Kingdom