Digital Marketing Executive

2004 The Walt Disney Company Limited; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

25 days annual leave

Private medical & dental

Disney park admissions

Disney discounts

Parental leave

Employee Resource Groups

Job summary

The Walt Disney Company Limited in London is seeking a digital marketing professional to support the Disney Destinations International team. Based in our Hammersmith office with one remote day per week, you will help grow the EMEA consumer direct proposition across WDW, DLP and DCL.

You will manage content, SEO, translations, CRM and PPC collaboration with US and Paris teams, ensuring brand consistency and measurable performance.

Qualifications

• Degree level qualification or equivalent experience in marketing.
• Marketing qualification is beneficial.
• Experience in a digital marketing role in a multinational environment is essential.
• Knowledge of GEO, SEO, PPC, affiliate and social media marketing.
• Experience writing effective copy.
• Experience in a large matrix organisation.
• Marketing across multiple EMEA markets.

Responsibilities

• Create and manage new website content for WDW, DLP and DCL in EMEA.
• Set up website content across disneyholidays domains via CMS.
• Develop and execute GEO/SEO strategy for EMEA websites.
• Collaborate with Development and Digital Production teams on UX.
• Coordinate with US and Paris teams on brand sites.
• Oversee translation of marketing content with teams/agencies.
• Work with CRM to develop and execute CRM plan.
• Support PPC campaigns with in-language copy.

Skills

Degree level

Marketing qualification

Digital marketing

GEO/SEO/PPC

Copywriting

Matrix organisation

EMEA markets

Team collaboration

English communication

Education

Degree level qualification

Marketing qualification

Tools

Word

Excel

Outlook

PowerPoint

Zoom

Job description

About the Role & Team

Support Disney Destinations International in expanding the consumer direct EMEA proposition for Walt Disney World Resort in Florida (WDW), Disneyland Paris (DLP) and Disney Cruise Line (DCL). Contribute towards achieving the attendance, room nights and revenue goals for EMEA through supporting the Digital Marketing Manager in all aspects of the planning, development, execution and evaluation of WDTCI marketing initiatives. This role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.

Values

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

What You Will Do

• Work with the Digital Marketing Manager to manage the creation of new website content to support the launch of product and offers for WDW, DLP and DCL within EMEA markets
• Responsible for setting up new website content across disneyholidays.xx domains using the Content Management System
• Support the Digital Marketing Manager in the development and execution of the GEO/SEO strategy for EMEA websites, ensuring continuous optimisation of the sites
• Work closely with the Development and Digital Production Teams, taking an active interest in User Experience best practice, ensuring continuous optimisation of the user journey
• Brief in website updates and work with US and Paris teams managing content on disneyworld.com, disneylandparis.com and disneycruise.com
• Responsible for managing the translation process for marketing content working with relevant teams and external agencies
• Work with the CRM Manager to develop and execute the CRM plan
• Work with the Performance Marketing Executive to set up PPC campaigns, creating tailored, in-language copy supporting strategic priorities
• Work closely with the Strategy Team and in-market Sales & Marketing Teams ensuring strategic priorities are reflected across EMEA consumer direct touch points
• Work with the Legal and Product Teams, ensuring Terms & Conditions are accurate and compliant for each market
• Support the affiliate channel across key EMEA markets
• Provide reporting on EMEA performance to relevant stakeholders, compiling decks and presenting at relevant meetings
• Responsible for tracking, updating and working within allocated budget
• Responsible for developing and updating pre- and post-booking consumer touch points, including guest documentation, collateral and IVR messaging

Training and Professional Development

Operate with integrity, champion change and be a good ambassador for DDI and the wider Walt Disney Company. Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments. Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor-led courses and on the job learning. Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable. Build links with other TWDC functions to develop broader knowledge of the business. Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice websites.

Required Qualifications & Skills

Degree level qualification or equivalent experience working in a similar field. Marketing qualification, beneficial. Previous experience within a digital marketing role in a major multi-national marketing environment, essential. Demonstrated tactical skills related to implementation of marketing plans. Understanding and working knowledge of GEO, SEO, PPC, affiliate and social media marketing. Experience of writing effective and engaging copy, essential. Experience of operating and thriving in a large matrix organisation, beneficial. Marketing experience across multiple EMEA markets, advantageous.

Skills Required

• Excellent organisational and prioritisation skills to balance marketing programs across three brands for optimal execution and success
• Ability to work across multiple projects in a fast-paced and ever-changing environment
• Strong attention to detail
• Highly analytical and results orientated
• Creative sensibility and flair for writing effective copy
• Demonstrable presentation skills, virtually and face-to-face
• Proven interpersonal skills with internal and external partners
• Skilled in communicating and building relationships at all levels of the organisation, collaborating effectively to achieve results
• Strong written and spoken English for business use, essential
• Other European languages not required but desirable
• Computer literate (Word, Excel, Outlook and PowerPoint); adept in use of video conferencing tools such as Zoom, essential

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Complimentary admission to eligible Disney Theme Parks, giving you the opportunity to experience the magic we create and make memories of your own. Admission is subject to availability, capacity restrictions, applicable rules, block-out dates, and eligibility requirements.
• Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more. Offerings are subject to availability and may be seasonal, and subject to applicable rules, restrictions, and eligibility requirements.
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

Equal Opportunity Statement

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Employment Type

Full time

Location

London, United Kingdom