EMEA Business Messaging Marketing Lead

Meta; City of Westminster; On-site; GBP 70,000 - 100,000; Full time

Job summary

A global technology company is seeking an experienced EMEA Marketing Manager to lead its business messaging marketing initiatives across Europe, the Middle East, and Africa. The successful candidate will develop and execute innovative marketing strategies to drive adoption of business messaging solutions such as WhatsApp and Messenger. The role requires over 10 years of experience in enterprise marketing, particularly in B2B technology solutions, along with a strong analytical and strategic mindset.

Qualifications

• 10+ years of experience in enterprise marketing, focusing on B2B SaaS or technology solutions.
• Demonstrated success in developing and executing marketing strategies for large organizations.
• Strong analytical skills and a proven track record of data-driven decision-making.

Responsibilities

• Develop and refine comprehensive marketing strategy for EMEA business messaging.
• Drive integrated marketing campaigns across various channels.
• Establish KPIs for marketing activities and optimize strategies based on performance.

Skills

Enterprise marketing expertise

B2B software marketing

Data-driven decision-making

Communication and presentation skills

Education

Bachelor's degree in Marketing or Business

Job description

We are seeking an experienced and strategic EMEA Marketing Manager to lead our business messaging marketing efforts across Europe, the Middle East, and Africa (EMEA). In this critical role, you will be responsible for developing and executing innovative marketing strategies that drive adoption and growth of our business messaging solutions (WhatsApp, Messenger, Instagram Direct). This role requires a groundbreaking leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients.

Responsibilities

1. Develop and refine a comprehensive marketing strategy for business messaging across EMEA, aligning with global marketing objectives and regional business priorities.
2. Drive marketing initiatives across the funnel: manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients.
3. Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights.
4. Work closely with product, sales, partnerships, and communication teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys.
5. Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI; position Meta as a thought leader in the space through strategic content and engagement.
6. Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives.

Qualifications

1. Bachelor's degree in Marketing, Business, or a related field.
2. 10+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutions.
3. Demonstrated experience developing and executing successful enterprise marketing strategies that have driven significant business growth.
4. Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations.
5. Proven communication, presentation, and collaboration skills; experience influencing and working effectively with wide-ranging stakeholders.
6. Analytical skills and a data-driven approach to decision‑making.

Preferred Qualifications

1. Experience with marketing business messaging platforms, AI solutions, or similar communication technologies.
2. Familiarity with Meta's products and ecosystem, including ads.
3. Proven experience thriving in a productive, ambiguous, and rapidly evolving environment.
4. Evidence of exploring the potential of AI and messaging to transform business communication and customer experiences.

Industry

Internet