EMEA Business Messaging Marketing Lead

Meta; City Of London; On-site; GBP 80,000 - 110,000; Full time

Job summary

A leading technology firm is seeking an experienced EMEA Marketing Manager to drive B2B business messaging strategies across Europe, the Middle East, and Africa. This role demands over 10 years of enterprise marketing experience, strong communication skills, and a proven track record in developing successful marketing strategies for large organizations. The ideal candidate will lead initiatives that ensure consistent messaging and optimal resource allocation, while adapting to industry trends.

Qualifications

• 10+ years of experience in enterprise marketing, focusing on B2B software or SaaS.
• Understanding enterprise sales cycles and marketing challenges for large organizations.
• Experience developing successful enterprise marketing strategies.

Responsibilities

• Develop and refine a comprehensive marketing strategy for EMEA.
• Drive marketing initiatives and manage integrated marketing campaigns.
• Establish KPIs and track performance against targets.
• Work closely with product and sales teams for consistency in messaging.
• Stay updated on industry trends and technologies.
• Manage marketing budgets effectively.

Skills

Experience in enterprise marketing

Communication skills

Analytical skills

Collaboration with stakeholders

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Overview

Summary:

We are seeking an experienced and strategic EMEA Marketing Manager to lead our business messaging marketing efforts across Europe, the Middle East, and Africa (EMEA). In this critical role, you will be responsible for developing and executing innovative marketing strategies that drive adoption and growth of our business messaging solutions (WhatsApp, Messenger, Instagram Direct). This role requires a groundbreaking leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients.

Responsibilities

1. Develop and refine a comprehensive marketing strategy for business messaging across EMEA, aligning with global marketing objectives and regional business priorities

2. Drive marketing initiatives across the funnel: manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients

3. Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights

4. Work closely with product, sales, partnerships, and communication teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys

5. Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagement

6. Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Minimum Qualifications

1. Bachelor's degree in Marketing, Business, or a related field

2. 10+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutions

3. Demonstrated experience developing and executing successful enterprise marketing strategies that have demonstrated experience of significant business growth

4. Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations

5. Proven communication, presentation, and demonstrated experience working effectively, with the experience to influence and collaborate effectively with wide-ranging stakeholders

6. Analytical skills and a data-driven approach to decision-making

Preferred Qualifications

1. Experience with marketing business messaging platforms, AI solutions, or similar communication technologies

2. Familiarity with Meta's products and ecosystem, including ads

3. Proven experience thriving in a productive, ambiguous, and rapidly evolving environment

4. Evidence exploring the potential of AI and messaging to transform business communication and customer experiences

Industry: Internet