EMEA B2B Marketing Manager (Fixed Term Contract)

Dow Jones & Company, Inc.; Greater London; On-site; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Insurance plans

Wellness resources

Education benefits

Family care benefits

Commuter transit program

Subscription discounts

Employee referral program

Job summary

Dow Jones & Company, Inc. is seeking a maternity cover Senior B2B Marketing professional to drive revenue growth across Europe, the Middle East and Africa, with a primary focus on the United Kingdom & Ireland and North and Central Europe markets.

This London-based role requires on-site presence at least three days a week and close collaboration with sales, proposition and product teams. You will lead campaigns, events and content, apply ABM strategies, and monitor KPIs such as account revenue

Qualifications

• 7+ years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/or ABM.
• ABM experience driving awareness and revenue growth with sales collaboration.
• Fluency in spoken and written English; knowledge of German is advantageous.

Responsibilities

• Develop and maintain deep understanding of market issues to create impactful marketing campaigns.
• Contribute to Global Marketing strategy and plan to build awareness and deepen client relationships.
• Collaborate with Events Marketing to build event strategies that create opportunities.
• Create compelling content that engages buying personas in target markets.
• Work with Global Digital Marketing to reach select markets in EMEA and measure effectiveness.
• Monitor KPIs such as account revenue growth and cross-sell opportunities.

Skills

B2B Marketing

Field Marketing

Industry Marketing

Account Based Marketing

Stakeholder management

English fluency

German language (adv)

Job description

About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America’s largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

As part of the Risk organization, the B2B Risk Marketing team is responsible for driving business growth in partnership with the product and sales teams of our core businesses: Dow Jones Risk & Compliance, Global Risk Insights, Storyful, Factiva and Newswires. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.

About the Role:

This is a maternity cover role for an expected duration of between 6 and 12 months, starting second half of September 2026. In this role, you’ll be responsible for marketing to leading corporate and financial organisations within EMEA (Europe, Middle East and Africa), with a particular focus on the United Kingdom & Ireland (UKI) and North and Central Europe (NCE) markets which includes Germany, the Nordic and Benelux countries. Your goal will be to help drive revenue growth by executing a global plan with regional adaptations as necessary that drives awareness, positions Dow Jones as the trusted partner of choice, builds a reputation for our capabilities and expertise, and deepens relationships with key clients.

This role requires close collaboration with key stakeholders internally, notably from the sales, proposition and product teams.

Based in-person in our London office, you will work on-site in our office at least three days a week, and will report to the Senior Director of B2B Marketing EMEA.

You Will:

• Work in partnership with the Sales and Proposition teams to develop and maintain a deep understanding of the key issues facing the organizations in the markets you serve to be able to create and execute impactful marketing campaigns.
• Based on those insights and business priorities, contribute to the Global Marketing team’s strategy and plan to build awareness of Dow Jones’ capabilities and expertise; and deepen relationships with key decision makers in select target markets and accounts. Working together with sales, this strategy will drive revenue growth in those industries and accounts.
• Collaborate with the Events Marketing Manager to develop an event marketing strategy that builds awareness, creates new business opportunities, and deepens relationships with key decision makers in select markets and accounts.
• Create compelling content that engages with the buying personas in target markets.
• Collaborate with the Global Digital Marketing team to build a plan that is effective in reaching and engaging the select markets and accounts in EMEA, driving the necessary awareness and preference. Monitor its effectiveness and provide feedback to improve.
• Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion.

You Have:

• A minimum of 7 years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing, and/ or Account Based Marketing targeting Fortune 1000 corporate customers.
• Experience in marketing Risk & Compliance Data and/or Business Intelligence solutions is a plus.
• Experience strategizing and executing event experiences is highly preferred.
• Account Based Marketing experience driving awareness, building reputation, deepening relationships and partnering with sales to drive revenue growth in a very targeted set of accounts.
• Proven experience working with multiple business stakeholders and driving consensus around client centric strategies.
• Fluency in spoken and written English. Knowledge of other European languages, particularly German, will be an advantage.
• Experience in effectively managing marketing budget and time, and ensuring maximum return on investment.
• Exceptional communication and presentation skills with the ability to effectively convey complex ideas and concepts.
• Ability to thrive in a fast paced, dynamic environment and manage multiple priorities.
• Adept at data analysis and using data to tell stories and drive strategy.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Marketing

Job Category: Marketing & Product Management

Union Status:

Union role

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).