Senior B2B Qualitative Insights Researcher
Dow Jones
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Benefits offered by this job
Job summary
Dow Jones seeks a Senior Customer Insight Researcher in London to lead end-to-end market research for new propositions. You will collaborate with C&MR, Product, Marketing and other stakeholders to deliver customer-centric insights, shaping business decisions and strategy.
Based in London with a mix of office and remote work, you will conduct desk and field research, manage projects, and present findings to senior leadership.
Qualifications
- Proven mix of qualitative and quantitative research methods in B2B settings.
- Strong ability to operationalize insights into business decisions.
- Experience leading research projects with multiple stakeholders.
Responsibilities
- Undertake end-to-end customer and market research for propositions.
- Champion customer insights at senior leadership level.
- Build relationships across functions to deliver insights.
Skills
Tools
Job description
London-1 London Bridge St
Full time
Job_Req_52248
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 135 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, Penta, MarketWatch, Financial News, Mansion Global, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS etc.
The Propositions team is responsible for growing Dow Jones' portfolio of B2B products. Working closely with Proposition, Product Management, Marketing and other stakeholders the function is responsible for exploring and delivering a series of new propositions to market.
As part of the wider Risk & Research Proposition team, the Customer & Market Research team (C&MR) helps deliver the key customer and market insights the various stakeholder teams need to drive growth.
Based in: London
Reports to : Principal, Customer & Market Research
- Undertake customer and market research covering end-to-end propositions design, from market analysis, to working directly with C&MR team members to support business and proposition leaders on business case development.
- Represent the voice of the customer at senior leadership level to ensure that customer and market intelligence is at the heart of decision-making on a day-to-day basis. This means championing customer and market research, and challenging any plans and initiatives that are not customer-focused and proposing research solutions that profitably meet customer needs / wants.
- Develop strong working relationships within the C&MR team and other functions at all levels across the business in order to deliver tailored and relevant insights.
- Deliver customer and market research projects, from actively participating in briefing sessions, to research design, through to execution, such as customer recruitment, managing fieldwork, undertaking interviews, reporting fieldwork and project progress, performing QA, undertaking analysis and reporting – whether independently or as part of a working group, drawing on a wide set of research and analytics methodologies.
- Also undertake 'desk' research in a thorough way and ensure insights are appropriately synthesized.
- Liaise with external partners, such as research agencies or research tool providers, to ensure work/services delivered are world-class, in line with internal standards, and delivering value for money for Dow Jones. Engagement with third-parties will be under the direction of the team leader.
- Support the Customer & Market Research team lead with workflow / workload planning and budget management.
- Helps ensures own workload aligns with the C&MR's team objectives that are set by the team leader.
- Actively share insights and information and ensure uptake of research recommendations by delivering presentations, debriefs, setting up and participating in workshops to teams across the business.
- Act as an ambassador for world-class research methodologies and execution, as well as educating the wider org on key research initiatives.
- Ability to learn quickly, solve problems creatively, and thrive in a fast-paced environment.
- Demonstrate a thorough understanding of qual and quant research methodologies alongside their appropriate use. A 'hands on' qualitative researcher with experience of designing discussion guides within a B2B setting. Some familiarity of using Qualtrics (or similar leading platforms) to design, set up and launch surveys.
- Experience of performing 'desk' research and obtaining relevant insights using publicly available information and news sources.
- Demonstrate flexibility in responding to changing business priorities and requirements.
- Proven track record of getting results in a matrix organization.
- Working a minimum of 3 days a week in the London office and being comfortable in a remote working environment and knowing how to influence from a distance.
- Solid experience of customer and market research including project management and delivering credible and actionable insights.
- Capable of managing projects and deadlines effectively and independently.
- Excellent numeracy and literacy skills, with attention to detail.
- Strong communication and stakeholder management skills.
- Strong presentation skills, passion for storytelling, and the ability to make complex data easy to understand.
- Proficiency with Google's suite products (Google Sheets, Google Slides).
- At least 4 years' direct experience in the market research industry, in-house or agency-side.
- Experience of conducting research and managing research teams in B2B markets, ideally within the media, news, information & data sectors.
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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