EMEA B2B Growth Lead — Pipeline & Enablement

B2B Marketing; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Ticketmaster in London is seeking a Senior Manager, B2B Growth Marketing - EMEA to build and scale our lead generation engine across 22+ markets. You will own the inbound and outbound strategy, allocate budgets, and collaborate with regional teams to translate priorities into scalable programs.

You will enable local teams with playbooks, templates, and training, drive data-driven performance, and partner with global marketing, sales and operations to improve Salesforce tagging and attribution.

Qualifications

• Proven B2B lead generation or growth marketing in multi-market environments.
• Hands-on with Apollo.io and Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience with paid media across LinkedIn, Meta and similar channels.
• Experience training teams and turning campaigns into repeatable programs.
• Understanding of EMEA market dynamics and audience nuance.

Responsibilities

• Deliver against EMEA lead generation targets across inbound and outbound channels.
• Shape and activate EMEA lead generation strategy aligning with regional priorities.
• Build and launch campaigns using Apollo (outbound) and MCAE/Pardot (inbound).
• Enable local teams with playbooks, templates, and hands-on support.
• Create scalable, repeatable campaigns and briefing for faster activation.
• Improve Salesforce tagging and data quality for reliable attribution.

Skills

B2B lead generation

Pardot

Salesforce Marketing Cloud

Paid media

Campaign management

Multi-market experience

Tools

Apollo.io

Salesforce CRM

Job description

Ticketmaster in London is seeking a Senior Manager, B2B Growth Marketing - EMEA to build and scale our lead generation engine across 22+ markets. You will own the inbound and outbound strategy, allocate budgets, and collaborate with regional teams to translate priorities into scalable programs.

You will enable local teams with playbooks, templates, and training, drive data-driven performance, and partner with global marketing, sales and operations to improve Salesforce tagging and attribution.