EMEA Action Figures Brand Manager & Licensor Partnerships

Mattel; Slough; Hybrid; GBP 47,000 - 56,000; Full time

Benefits offered by this job

Bonus scheme

Vacation days

Cycle to work

Health insurance

Dental insurance

Life insurance

Disability insurance

Employee discounts

Family leave

Job summary

Mattel UK Limited is seeking a Commercial Marketing specialist to support regional initiatives for Action Figures, managing licensor relationships, range planning, and campaign execution across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination.

You will translate regional direction into market plans, support AOP and forecasting, coordinate exclusives, and help align prices and assortments with global frameworks.

Qualifications

• 3–5+ years in commercial, brand, trade, sales or business planning.
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking.
• Cross-functional collaboration.
• Proactive problem-solving and attention to detail.

Responsibilities

• Execute marketing plans by market with licensors and internal media and PR teams.
• Lead day-to-day execution of campaigns and activations across markets.
• Coordinate rollout of campaigns across markets or assigned scope.
• Maintain high standards of execution across channels and touchpoints.
• Identify and resolve execution issues promptly.
• Support AOP and planning processes with data analysis and market inputs.
• Assist in translating regional direction into market plans and execution requirements.
• Support product selection by market and channel, including coordination of exclusives.

Skills

Commercial experience

Campaign execution

Analytical thinking

Cross-functional collaboration

Problem solving

Attention to detail

Job description

Mattel UK Limited is seeking a Commercial Marketing specialist to support regional initiatives for Action Figures, managing licensor relationships, range planning, and campaign execution across markets. The role contributes to performance delivery through strong execution, analysis, and cross-functional coordination.

You will translate regional direction into market plans, support AOP and forecasting, coordinate exclusives, and help align prices and assortments with global frameworks.