Marketing Executive (Awareness & Activation)

Cancer Research UK; Greater London; Hybrid; GBP 27,000 - 29,000; Full time

Job summary

Cancer Research UK is seeking a passionate Marketing Executive (Awareness & Activation) to bring high-profile campaigns to life across TV, paid social, partnerships and print. You will collaborate with internal teams and external agencies, shaping briefs and overseeing creative from concept to launch in a fast-paced environment.

The role involves delivering multi-channel campaigns, briefing media plans, and driving performance while managing budget and finance tasks.

Qualifications

• Experience delivering multi-channel campaigns with clear objectives and KPIs.
• Ability to brief and coordinate creative production across channels.
• Proven track record of managing media plans and budgets.

Responsibilities

• Lead multi-channel campaigns from briefing to launch, optimisation and reporting.
• Collaborate with internal teams and external agencies to deliver campaigns.
• Attend to campaign finance processes including POs and spend monitoring.
• Support campaign reporting and evaluate learnings for future improvements.
• Coordinate with partners and suppliers to ensure timely delivery.

Skills

Campaign delivery

Multi-channel marketing

Creative briefs

Budget management

Stakeholder collaboration

Digital & data literacy

Tools

GA4

Copilot

Microsoft Office

Job description

Marketing Executive (Awareness & Activation) £27,000-£29,000 plus benefits

Reports to: Marketing Manager - A&A

Directorate: Marketing, Fundraising & Engagement

Contract: Permanent

Hours: Full time 35 hours per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 27th September 2026 23:55

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: One stage competency-based interview with a task. Interview date: From 7th-9th October

At Cancer Research UK, we exist to beat cancer. We are looking for a passionate and energetic Awareness & Activation Marketing Executive, to help bring some of Cancer Research UK’s most high-profile campaigns to life, reaching millions of people and supporting our mission to beat cancer. Working with internal teams and leading external agencies, you will develop and deliver audience-led integrated marketing campaigns across a range of channels, from TV and paid social to partnerships and print. From shaping briefs and creative through to launch, optimisation and evaluation, this role position plays a key role in delivering brand campaigns in a fast-paced team.

What will I be doing?

• Insight & briefing - Bring together audience insight, previous campaign learnings and channel trends to help develop clear marketing briefs, objectives and KPIs.
• Support the development and production of compelling creative, working with agencies and our internal Creative Studio across multiple channels, coordinating timings, feedback, approvals and campaign set-up.
• Work with media agencies to brief against objectives, review channel plans, coordinate feedback and monitor performance, helping to optimise campaigns in-flight.
• Support campaign reporting and evaluation, turning results and learnings into recommendations that help make future campaigns even better.
• Work collaboratively with teams across the organisation and external agencies, partners and suppliers to deliver great campaigns, share best practice and drive results.
• Lead the team's monthly finance process, including raising POs, receipting, reconciliation and monitoring spend against budget.

What are we looking for?

• Campaign delivery - Experience in delivering multi-channel campaigns and prioritising tasks from briefing through to execution, optimisation and reporting.
• Creative, media & brand - Experience working with agencies to develop and deliver multi-channel campaign activity. You will have a strong eye for detail, be confident reviewing creative against brand guidelines and campaign objectives, brief and review media plans and understand how results can be used to improve campaign effectiveness.
• Insight & audiences - An understanding of audience insight, supporter journeys and how different channels work together to deliver integrated campaigns.
• Finance & budget management - Experience of managing or supporting team finance processes including raising and receipting POs, tracking spend against budget and maintaining accurate records.
• Organisation & collaboration - Experience managing projects or campaigns involving multiple stakeholders, with excellent organisational skills and the ability to coordinate activity, prioritise competing deadlines, maintain attention to detail and build strong relationships across teams, agencies and partners.
• Digital & data - Strong IT skills, including Microsoft Office and familiarity with tools such as GA4 and Copilot.
• Language & numeracy skills - Fluency in English essential

Our organisation values are designed to guide all that we do.

• Bold: Act with ambition, courage and determination
• Credible: Act with rigour and professionalism
• Human: Act to have a positive impact on people
• Together: Act inclusively and collaboratively

If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience, we would still love to hear from you.

Eligibility criteria

Internal candidates should ideally have completed their 6-month 'getting started' period before applying for other roles. You should also advise your current line manager at the point you make an internal application, or at the latest, at the point of being invited for an interview. All internal candidates applying for a secondment, must have: completed their getting started period discussed their intention to apply and gained approval to apply with their line manager been in their substantive (home) role for at least 6 months (this is only applicable if you have previously been on secondment). If you do not confirm that you meet these requirements, we will not be able to progress your application. For information about internal learning and development at Cancer Research UK please visit Fuse.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals. You can explore our benefits by visiting our careers web page.

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen.

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.

We are the world’s leading cancer charity, dedicated to saving and improving lives with our research. We work to reduce the impact of cancer on people’s day-to-day lives through our research, influence and information. We are beating cancer - step by step, day by day. Our work means that people with cancer live better lives through earlier diagnosis and kinder, more effective treatments. Find a purposeful career that will empower you to grow and collaborate with like-minded experts.

For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.