Email Marketing Specialist

Teya; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking company dedicated to empowering small businesses across Europe. As an Email Marketing Specialist, you'll play a pivotal role in enhancing customer engagement through innovative CRM strategies. Your expertise in managing campaigns, analyzing performance, and collaborating with diverse teams will help drive the success of our mission. With a supportive culture that values continuous learning and growth, this is an exciting opportunity to make a significant impact in a dynamic environment. Embrace the chance to elevate your career while contributing to the success of local businesses.

Benefits

Flexible working hours

Health and mental health support

Enhanced maternity and paternity leave

Cycle-to-Work Scheme

Health and Life Insurance

Pension Scheme

25 days annual leave

Daily office snacks

Friendly office environment

Qualifications

• 2+ years experience in CRM with end-to-end communication management.
• Strong copywriting and design skills required.

Responsibilities

• Design and optimize CRM campaigns across multiple channels.
• Collaborate with marketing teams to manage communications.

Skills

CRM Management

Copywriting

Data Analysis

Email Marketing

Project Management

HTML

Figma

Canva

Tools

HubSpot

Braze

Job description

Teya is a payment and software service provider, headquartered in London, serving small, local businesses across Europe. Founded in 2019, we build easy-to-use, integrated tools that enable our members to accept payments and boost business performance.

At Teya, we believe small, local businesses are the lifeblood of our communities.

We’re here because we don’t believe there’s a level playing field that gives small businesses a fighting chance against the giants of the high street.

We see banks and legacy service providers making things harder for them. We don’t think the best technology or service should be reserved for those with the biggest headquarters.

We’re here to fight for a future where small, local businesses can thrive, and to dedicate ourselves to the same level of commitment they offer all of us.

Become a part of our story.

We’re looking for exceptional talent to join our mission. We offer a chance to create impact in a high-energy, connected culture, with continuous learning opportunities, a supportive community aligned with our mission, and comprehensive benefits.

Job Description

Your Mission

As an Email Marketing Specialist, your goal is to enhance customer lifetime value by designing, building, deploying, and optimizing our direct communications through email, WhatsApp, SMS, and push notifications.

1. Deliver on a CRM strategy that improves the customer experience for Teya members, using segmentation, personalized communication, analytics, and cross-channel synchronization across WhatsApp, SMS, and our product experience (including banners, push notifications, content cards, etc.).
2. Create and manage CRM campaigns in HubSpot, designing workflows, conducting A/B tests, analyzing email performance, and optimizing campaigns based on data insights.
3. Support the launch of new products and features, activating CRM campaigns to existing members to promote cross-sell of Teya’s product suite, including Business Account, Cash Advance, and E-POS.
4. Collaborate with local marketing teams across our 7 country operations (with 2 new markets launching over summer) to manage a communications calendar, ongoing processes, and support CRM communication initiatives.
5. Engage our member community to build empathy and understanding, using customer data, and collaborate to create high-quality case studies and content.
6. Work closely with the brand team to ensure consistency in brand voice and messaging across all customer communications.

Qualifications

Your Profile

• Minimum 2 years of experience in a CRM role, with the ability to build, deploy, and manage end-to-end CRM communications.
• Strong copywriting skills in English and an eye for great design.
• Proficiency in CRM platforms such as HubSpot and Braze.
• Highly analytical, capable of measuring email marketing performance and interpreting data to inform decisions.
• Experience with HTML for email customization and troubleshooting.
• Familiarity with design tools like Figma and Canva.
• Excellent organization and project management skills.
• Effective communicator and collaborator.
• Growth mindset with eagerness to learn and a proactive attitude.
• Willingness to work from our new headquarters in Central London at least 3 days a week.

Additional Information

The Perks

• Flexible working hours.
• Health and mental health support through GymPass, including access to gyms, therapy, meditation, and nutrition apps.
• Enhanced maternity and paternity leave options.
• Cycle-to-Work Scheme.
• Health and Life Insurance.
• Pension Scheme.
• 25 days of annual leave plus bank holidays.
• Office snacks daily.
• Informal, friendly office environment in Central London.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing