Email Marketing Specialist

Find Your Flex; Birmingham; On-site; GBP 30,000 - 40,000; Full time

Job summary

A growing organisation in the insurance industry is seeking an Email Marketing Specialist to join their Employee Benefits team. In this role, you will drive email campaigns, design automated communications, and engage with stakeholders to support lead generation efforts. The ideal candidate has a strong marketing background, excellent communication skills, and a proactive attitude towards learning and development.

Benefits

Competitive salary and benefits package

Flexible working and holiday options

Pension and life insurance

Discounts on technology, travel, and leisure

Learning and development opportunities

Volunteering and charity support days

Qualifications

• Minimum 2 years experience in a B2B marketing role is desirable.
• Experience with email marketing platforms and creating automated flows.
• Ambitious and driven with a positive attitude to learning.

Responsibilities

• Drive email marketing campaigns across newsletters and advertisements.
• Design sales enablement flows to enhance conversions.
• Maintain CRM with contact activity updates as needed.

Skills

Communication

Organizational Skills

Attention to Detail

Relationship Building

Adaptability

Tools

Campaign Monitor

Job description

Email Marketing Specialist

Are you looking for an opportunity to further your career in digital marketing and become part of a successful and supportive team?

We have an exciting opportunity within our Employee Benefits marketing team for a motivated individual to take on a role that will support lead generation and nurturing.

PIB Employee Benefits is an innovative and forward-thinking organisation, winning Firm of the Year at the 2024 Corporate Adviser awards. PIB Group was voted by Insurance Times as top of its broking High Flyers list in the 2023 Top Brokers feature, PIB is known for delivering exceptional results and is the ideal place to launch your journey into the Insurance industry.
In this role you will help support both our Marketing and Sales teams to deliver their key objectives, while you are being supported by our fantastic Learning & Development team in your training.

Responsibilities:

• Drive our email marketing campaigns – across newsletters, product campaigns and external advertisements
• Design and develop automated sales enablement flows to increase conversion and support sales follow-up
• Support on the distribution of our internal communications
• Liaise with internal stakeholders to identify and initiate opportunities
• Ensure our CRM is kept up-to-date with contact activity, as required
• Collaborate with wider Group stakeholders on cross-selling marketing initiatives
• Work with the sales and marketing teams to deliver cross-function activities

Experience & Attributes:

• Strong communication skills and an eye for detail
• Experience using an email marketing platform (we use Campaign Monitor) and creating automated communication flows
• Able to engage and build relationships internally and externally with various partners
• Highly organised and someone who can juggle multiple deadlines
• Flexible and adaptable to changing business needs
• Ambitious, driven and shows initiative
• Positive attitude to learning and immersing in our industry and business

Desirable Experience:

• 2+ years experience in a B2B marketing role
• Knowledge of Employee Benefits/General Insurance
• Understanding and awareness of compliance and FCA regulation

Why Join Us?

• Competitive salary and benefits package
• Flexible working and holiday options
• Pension, enhanced parental leave, and life insurance
• Discounts on technology, travel, and leisure
• Learning and development opportunities
• Volunteering and charity support days

Join a company that values innovation, growth, and its people. Apply now to take the next step in your career.

#HP

REF-221 731