Email Marketing Specialist

Marshalls; Burton-on-Trent; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading company in the roofing industry as an Email Marketing Specialist, where you'll develop and manage email marketing strategies using Salesforce Marketing Cloud. This role requires creativity and technical expertise to create compelling email campaigns that resonate with customers and support marketing objectives. A fantastic opportunity for someone passionate about leveraging technology and data to enhance customer experience.

Benefits

26 Holidays + bank holidays

Company Pension Scheme

Cycle-to-work scheme

Employee Discount programme

Refer a friend scheme

EAP programme – Financial, Physical and Mental Wellbeing support

Career progression and training

Qualifications

• 2 years' hands-on experience in email marketing.
• Strong expertise in Marketing Cloud.
• Understanding of database segmentation and CRM strategy.

Responsibilities

• Own the email marketing strategy and manage email campaigns.
• Develop customer journeys and automate processes.
• Deliver actionable insights through performance analytics.

Skills

Analytical skills

Creative thinking

Strategic insight

Communication skills

Project management

Education

Degree in marketing or related field

Tools

Salesforce Marketing Cloud

Job description

Email Marketing Specialist
Office based, Burton Upon Trent
Competitive Salary & Benefits

Marley is a leader in the roofing industry, specialising in pitched roof systems. We're a division of Marshalls plc, the UK's leading hard landscaping, building, and roofing products supplier! Our passion and pride make us market leaders in developing sustainable and innovative products. Over 100 years of expertise makes us a trusted partner for architects, contractors, and roofing professionals.

As market leaders and innovators in our sector, we’re committed to evolving both our business and our people. We offer an unrivalled range of products, supported by passionate marketing and sales teams who collaborate closely with our knowledgeable technical experts to deliver the UK’s leading roofing solutions. Due to continued growth, we’re excited to share a new opportunity within our Marketing team for an Email Marketing Specialist. This newly created role will focus on the day-to-day management of Marketing Cloud, alongside other important marketing duties.

So, what’s the role?
You will be the driving force behind our email marketing strategy, taking full ownership of our Salesforce Marketing Cloud platform. You’ll shape how we connect with customers by creating smart automations, designing meaningful customer journeys, and leveraging data-driven insights that deliver real, measurable value.

As the specialist of our Marketing Cloud email delivery roadmap, you’ll innovate and develop exciting new customer journeys and automations. While experience with SQL and AMPscript is a bonus, what really matters is your enthusiasm to learn and grow in these technical areas. Working closely with both internal teams and external partners, you’ll build and execute compelling email campaigns - from initial concept right through to launch - always looking for ways to streamline processes and add value through lean thinking.

Collaborating directly with our Head of Digital, you’ll help strategise and implement our email marketing approach, defining clear success metrics for every campaign. You’ll harness the power of data by integrating insights from Salesforce Sales Cloud and Service Cloud, making our communications smarter, more personalised, and truly relevant to our audience.

As our go-to email marketing expert, you’ll ensure we stay ahead of industry trends, keeping our campaigns fresh, competitive, and aligned with our broader content strategy across website, social media, and other channels. You’ll also play a vital role in supporting the wider marketing team, bringing flexibility and collaboration to everything you do.

Owning the monthly reporting process, you’ll deliver clear, actionable insights and board-level narratives that tell the story behind the numbers. Bringing a data-driven mindset, you’ll analyse web analytics and campaign metrics to continuously optimise performance.

Your strong communication skills - both in writing and proofreading will ensure every message we send reflects our brand values and truly resonates with our customers. Detail-oriented and proactive, you’ll work independently to consistently deliver high-quality results while embracing a culture of continuous improvement.


What we’re looking for?

• Someone who combines creative thinking, strategic insight, and technical expertise to take our email marketing to the next level. Ideally, you’ll bring:
• A degree in marketing or a related field (or equivalent practical experience)
• At least 2 years’ hands-on experience in email marketing, with strong expertise in Marketing Cloud
• A solid understanding of analytical and performance marketing principles, including database segmentation, digital campaigns, and CRM strategy
• A clear grasp of how email marketing supports both sales and customer relationships
• Excellent project management, communication, and analytical skills
• A creative mindset paired with strategic thinking - someone who balances the art and science of marketing
• A collaborative, team-first approach with a talent for building strong relationships across teams and stakeholders
• Self-motivation, results-driven attitude, and the organisation skills to own your role and deliver consistently
• Adaptability and flexibility to thrive in the fast-paced, ever-evolving world of modern marketing

If you're passionate about using smart tech, sharp strategy, and creative content to build exceptional customer experiences we’d love to hear from you.

What’s in it for you?
There’s never been a more exciting time to join Marley. With a growing portfolio of innovative products and big ambitions for the future, you’ll be right at the heart of our business. You’ll play a key part in helping us achieve our goals while building a meaningful, rewarding career of your own.

Benefits include:

• 26 Holidays + bank holidays
• 36.5 hours, Monday – Friday (08.30am to 5pm, with an early 4pm finish on a Friday)
• Company Pension Scheme
• Cycle-to-work scheme
• Employee Discount programme
• Refer a friend scheme
• EAP programme – Financial, Physical and Mental Wellbeing support
• Career progression, training, and development within the wider Marshalls Group
  

You can find out more about Marley here: https://www.marley.co.uk/

Equal Opportunities
Whoever you are and whatever your background, you’ll find a fair and supportive workplace. You are unique and we want you to bring every part of who you are to work, every day. We’re committed to ensuring equal opportunities for everyone. To us, this is more than a legal, moral, or ethical necessity – it’s the right thing to do! We want our team to reflect the diverse nature of society and the communities we serve. Marshalls is a workplace where you are valued for the contribution you make, and where you can grow and develop by being entirely yourself!

Closing date: 30/06/2025