Email Marketing Specialist

JR United Kingdom; Birmingham; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading premium brand is seeking a CRM Executive or Manager in Birmingham to drive customer engagement through data-led campaigns. The ideal candidate will have at least three years of experience in CRM, focusing on email and SMS marketing while leveraging platforms like Klaviyo and Shopify for campaign management.

Benefits

25 days holiday, increasing with tenure

Option to purchase additional holiday days

Enhanced maternity and paternity pay

Company sick pay and pension contribution

Group Life Assurance (3x salary)

Employee Assistance Programme and Virtual GP access

Annual product allowance and staff discount

Qualifications

• 3+ years in CRM, email, or lifecycle marketing.
• Experience with ecommerce or direct-to-consumer roles.
• Strong history in customer journey optimization.

Responsibilities

• Build and manage first-party data strategy.
• Create automated customer lifecycle journeys.
• Deliver campaigns via email and SMS.

Skills

CRM Strategy

Data Analysis

Email Marketing

Customer Segmentation

Campaign Management

Collaborative Teamwork

Brand Storytelling

Tools

Klaviyo

Shopify

Zendesk

Job description

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We are recruiting for a high-growth, premium brand. It operates across both product and travel verticals, with a focus on technical consumer goods and transformational luxury travel. The business is expanding its CRM team to support long-term customer engagement across it's ecommerce offerings.

The Role

This is a hands-on and strategic CRM Executive or Manager role, ideal for someone with at least three years of experience in CRM or lifecycle marketing roles. You’ll own and execute campaigns that span welcome journeys, post-purchase flows, and ongoing engagement, using Klaviyo and Shopify to manage, personalise and optimise all CRM activity.

You’ll be responsible for growing customer retention and loyalty through intelligent, data-led campaigns. The role spans email, SMS, and first-party data strategy, supporting both premium product sales and high-value service/event participation.

Key Responsibilities

• Build and manage a first-party data strategy, evolving the CRM database into a core brand asset
• Create and optimise automated customer lifecycle journeys – including welcome, cross-sell, loyalty, and win-back flows
• Deliver campaign and always-on communications via email and SMS using Klaviyo
• Segment audiences using Shopify data to create personalised communications based on behaviour and intent
• Craft messaging that supports both technical product details and emotive storytelling
• Collaborate across e-commerce, creative, product, and experiential teams for joined-up delivery
• Manage the CRM calendar to align with product launches, customer journeys, and marketing moments
• Run A/B testing and continually refine strategy based on campaign performance
• Analyse metrics and report on engagement, retention, and customer lifetime value
• Ensure GDPR compliance and best practice in data handling
• Support the wider marketing and CX teams as needed

About You

You’re a commercially minded CRM specialist with a passion for creating meaningful customer experiences. You’re just as comfortable interpreting data as you are crafting copy, and you thrive in premium, purpose-led environments. You’re confident building CRM programmes from the ground up and want to make your mark within a growing, creative brand.

Experience Required

• 3+ years’ experience in CRM, email, or lifecycle marketing
• Strong track record in ecommerce or direct-to-consumer roles
• Experience balancing product-based campaigns with longer-term engagement strategies
• History of building customer journeys, segmentation strategies, and optimising lifecycle flows
• Experience working in fast-paced or scaling environments
• Cross-functional collaboration with brand, ecommerce, product and creative teams
• Demonstrable ownership of campaign KPIs, data strategy, or CRM calendar

Tools & Knowledge

• Advanced experience with Klaviyo (automations, segmentation, testing, analytics)
• Proficient with Shopify data and using it for behavioural segmentation
• Working knowledge of GDPR, deliverability best practice, and opt-in data management
• Bonus: exposure to Zendesk or similar CX platforms

Skills & Strengths

• Strategic mindset with strong technical CRM foundation
• Data literate – able to analyse performance and optimise based on results
• Confident working across physical product and experience-led customer journeys
• Able to develop emotionally resonant, insight-led messaging
• Comfortable managing budgets, calendars, and multichannel campaigns
• Highly collaborative, proactive, and commercially aware
• Passion for brand storytelling, customer behaviour, and purpose-driven businesses
• 25 days holiday, with increases based on tenure
• Option to purchase additional holiday days
• Enhanced maternity and paternity pay
• Company sick pay and pension contribution
• Group Life Assurance (3x salary)
• Employee Assistance Programme and Virtual GP access
• Annual product allowance and staff discount